Referrals and word of mouth is the strongest marketing you’ll ever get. People will trust their friends’ experiences and recommendations before they listen to anything they read online. Thus, one of the best ways to get more customers is to treat your current customers right. This happens with excellent customer service, a product worth having, and even customer loyalty programs!
Number Two: Connect to other businesses in your industry
Networking with other businesses in your vertical is another great way to build your clientele. For example, if you’re a hair stylist you’ll want to connect with nail salons, beauty shops, etc. and become the stylist that they refer their customer’s too. The same goes for wedding photographers. Think about other business that work in the same vein as you do and connect. So, in this case it would be florists, cake shops, wedding planners, etc.
When you’re feeling down and stressed, feeling like everything is going wrong…stay off of social media. If you find yourself comparing yourself to the success of others, social media is only going to make it worse, unless you’ve taken the one piece of advice that any successful entrepreneur will share. You need to surround yourself with like minded people that bring you up and power your energy.
You need to surround yourself with like minded people that bring you up and power your energy.
When you do that and you scroll through Facebook because you’re feeling stressed and looking for a distraction you’ll be lucky enough to have a friend share the photo about and a message like this:
“This is Jim Thorpe. Look closely at the photo, you can see that he’s wearing different socks and shoes. This wasn’t a fashion statement. It was the 1912 Olympics, and Jim, an American Indian from Oklahoma, represented the U.S. in track and field. On the morning of his competitions, his shoes were stolen. Luckily, Jim ended up finding two shoes in a garbage can. That’s the pair that he’s wearing in the photo. But one of the shoes was too big, so he had to wear an extra sock. Wearing these shoes, Jim won two gold medals that day.
This is a perfect reminder that you don’t have to resign to the excuses that have held you back. So what if life hasn’t been fair? What are you going to do about it today? Whatever you woke up with this morning; stolen shoes, ill health, failed relationships, failed business, unhealthy food around… don’t let it stop you from running your race.
You can experience more in life if you’ll get over the excuses and get on with living. You can have reasons or you can have results…but you can’t have both. Put on whatever shoes you can find today, and keep going towards your goal. Don’t have a reason to back away from the gold medal you could be winning!”
Living your life as an entrepreneur is hard.
Part of what makes it hard are these three harmful entrepreneur behaviors that you’ve got to shake now:
You’ve made a plan. You’re excited and doing everything right. You’re consistent and you’re taking the advice from experts in the field. But then month after month your business strategy doesn’t work and eventually, you give up.
This is a super COMMON problem for entrepreneurs. And it happens when young entrepreneurs copy and paste what is supposed to work into their business strategy and then don’t adjust it far enough when it’s not working.
In the last few weeks, we’ve talked a lot about generational marketing. As a business owner, we want to pay attention to generational data to help complete our target customer’s identity. Knowing who your customer is should be the baseline of every business decision you make, including something as seemingly simple as whether or not your customers will be making appointments online or over the phone.
What Your Customer Wants
Did you know that online user’s expect your website to load within TWO SECONDS of landing on it and will often LEAVE once it hit’s three? Aside from those that shun the internet, what we expect from experience on line is highly reflective of what we expect from every process.
Your customers want easy, convenient, and hassle free. They want what works.
Now of course this blog is hosted by a business that creates online business tools for people like you, so yes, making appointments online makes sense to us. It’s the direction our society is going.
Actually, that’s not accurate. We’ve already arrived in a time where most people, young and old, expect to be able to access and do everything online.
I mean, we are a people that expect to have access to what we are interested in within two seconds and if we don’t we ditch it.
So, when looking at what your customer wants, the answer is very likely to be able to make appointments online.
And this however is in all caps and formatted as a header because it’s important. If your process or system for making appointments online isn’t intuitive and therefore doesn’t work, it’s no longer hassle free.
That’s not what your customer’s want and it ends up being bad for your brand and provides poor customer service.
So, if you’re unable to thoroughly research online appointment software and recognize what works for your specific business, then stick with the phone and physical appointment book.
Essentially if the process for making appointments online isn’t simple and fast, then it’s not going to really be better.
What Your Business Needs
Now, assuming you know how to set up and easy to use website and can recognize a good online appointment process for your customer when you see one, then you’ll likely be ditching the over the phone appointment process as your main gig.
This is GOOD for your business, not just your customer, so you should be excited.
Having your customers making appointments online lends a lot of perks for you. Especially if you’re using a software like Georgie Scheduler.
Benefits of using Georgie Scheduler’s online appointment software:
Seamless Google integration
Secure SOAP notes to keep client notes secure and easily accessed by you.
Think about the pain points you’re looking to address with an online appointment process. Are you trying to attract a new customer base? Keep up with your current one? Alleviate some spending of clerical and organizational processes?
Whatever it is, it’s worth looking at finding a way for your customers to start making appointments online instead of over the phone.
Some say it’s not a question of if Social Media is disappearing, but more that it’s transforming. What ends up mattering most is if this transformation is good or bad.
Even just looking at the chart above from Global Web Index‘s social media and consumer study, high percentages of online users are still members, showing up, on social media. Social media is still being used across all generations. However, it seems that what it’s being used for, isn’t what we’re used to as business owners.
Time is Money
What’s the average age of your customer? Based on this chart, you can see that younger markets have their target customers on social media the most.
When looking at your strategies for Generation Z marketing, there is one thing, above all, you need to understand.
Generation Z approaches everything from a social perspective.
This means that your business and your brand can’t just be a store or service they get stuff from. Essentially, you need to think of your brand as being a person with whom your customers will become friends with and look up to.
Your Generation Z customers will be loyal customers when they can trust you to be a trendsetter, can engage in a brand community that ‘get’s them’ and get the guidance and advice that won’t stir them wrong in life.
Basically, you’re Generation Z’s big brother. The brands that are successful at Generation Z marketing are the big brother that their younger siblings all aspire to be, versus the one they think is so totally lame.
3 Ways to Get Generation Z Marketing Right
Link Up with Influencers Connected to your Industry
There’s this idea that floats around about who makes up the consumer. When it comes to age, the cut off is somewhere around 45. When targeting customers it makes sense to identify the average consumer in order to organize your marketing the efforts.
You don’t want to waste time marketing outside of your target customer. I get it.
But did you know that baby boomers make up 75 plus million people in the United States? And those 75 million people control 70% of the disposable income in the country.
It’s a pretty large group of people and a lot of money to be leaving out of your conversation.
Let’s debunk the baby boomer myth that might be holding you back from reaching a valuable consumer.
Photographers typically book based entirely on their clients needs. Perhaps they have days and time frames that they suggest, but ultimately it’s up to the client. This isn’t a bad thing and it works for the industry.
However, this can leave some empty hours when you had planned on working or even create some frustration emailing back and forth with clients.
An online appointment software can alleviate some of this and giving you the tools needed to take your business to the next level.
Three Ways Online Appointment Software Help Photographers:
Fill your dead space
You can still work with your clients individually on when is best with them, but there’s nothing wrong in setting up specific time slots that you know have the best lighting and that you have available. Especially if your client load is pretty busy.
Also, you might consider setting up appointment slots for times and days that are constantly being left empty. For example, if you’re doing a family shoot in the morning at a great park for pictures and then don’t have anything else until that night at five, you might consider creating open appointments on your scheduler for an additional family shoot at the same location. By using online booking it’ll be easy to share what’s available and when, without lots of “is it still open?”.
Great for Mini Sessions
Most photographers are now offering mini sessions for holidays. This is a perfect example where an online appointment scheduler would help. You set up the place, the time slots, and open it up to your customers. Now with online booking, you don’t need to worry about back and forth on times or people asking over and over again for the same time that’s already booked. Honestly, this is probably the best area of your business to utilize an online booking platform.
A photographer in Maryland, Danie Photography, also does pop-up date night photo shoots. She set’s a location, opens up 5 or so slots, and takes couple photos. Using an online scheduling platform to make it easy for clients to see the opening and book immediately would be a great way to maximize this offering.
With each of these avenues, the number one thing that online booking can do for your business is establish some urgency. Your clients will be able to see your availability and be able to make the instant decision to book with you right then and there.
You’ll also be able to link your booking software to your social media platforms. This’ll make your “book now” more effective as they will actually be able to book…now.
If you suffer from anxiety – no matter what your triggers are – when you come across a title that suggests a way to cure your anxiety or get rid of it, you’re likely to jump at the chance to find the magical fix to that heavy feeling that weighs on your chest and the inability to breathe when it just becomes too much. It’s why, while I want people to read this, I didn’t want to bait you in with something that wasn’t true, and used the word cope.
The number one thing that you, the people around you -your managers, your friends and family-need to understand is that there isn’t a cure. There isn’t a quick fix. And anxiety can have such deep roots that you may not even know why you’re triggered.
The Cure to Anxiety is a Myth
So no. I don’t have a list of things to cure your workplace anxiety. Anyone that promises that isn’t really being honest. Or, perhaps, has little understanding of how anxiety works. I do however have coping tools that may just be exactly what you need. The combination of tools come from a mix of research and practice.