Online Marketing Terms for Small Businesses | Part Three | l-W

online marketing terms

Knowing general online marketing terms will make it exponentially easier for you to grow your business. Why?

Well. Let’s think about it.

If you don’t know what a product life cycle is or what SEO is, can you come up with a coherent strategy to utilize or maximize it? Not really. You don’t have to be an expert in all areas of marketing, you just need to be familiar with the basics.

That’s why we wanted to come up with an online marketing terms glossary for the small business owners who are utilizing Georgie Scheduler. Providing real resources are key to what Georgie Scheduler is all about.

Check out Part One and Part Two for the first set of online marketing terms!

Continue reading “Online Marketing Terms for Small Businesses | Part Three | l-W”

How to Evaluate Online Appointment Software

Evaluate Online Appointment Software

You need online appointment software.

The good news is that you actually do have a lot of options.

The “bad” news is that you need to make sure that you are choosing an online appointment software that is the best fit for your small business.

I mean, that’s not necessarily a bad thing, it just means doing research and making a decision. Which, for some, is kind of a loathsome task.

So to make it a bit easier and quicker, we’ve come up with some tips on how to effectively evaluate online appointment software. You’ve still got to decide what online scheduling software is best for you (cough cough Georgie Scheduler), but these tips should help you know what’s really the most important parts to consider.

Continue reading “How to Evaluate Online Appointment Software”

3 Red Flags that You NEED Online Scheduling Software…like Yesterday

Need Online Scheduling SoftwareWhat is Online Scheduling Software

If you offer a service where you have clients that schedule with you for your time and services, then you need online scheduling software.

Call it online scheduling software, online appointment program, or online booking platform – it’s all one and the same. It’s a software that replaces your traditional appointment book and moves appointment scheduling online.

The overall goal of the different online appointment platforms may be the same, but that doesn’t mean every program is made the same!

What Makes for a Good Online Appointment System?

There are a lot of different platforms you can choose from, but the essentials you should look for are:

  • reliable appointment booking
  • control over your schedule
  • the ability to have automated reminders sent to you clients
  • secure data
  • payment software capability

Continue reading “3 Red Flags that You NEED Online Scheduling Software…like Yesterday”

Risk Factors of Declining Customer Retention

Customer Retention

Customer turnover isn’t a problem reserved to any one industry. Whether your a Saas like Georgie Scheduler or a B2C massage therapy business, knowing how to not just gain, but keep your customers is the catalyst of your success.

Can you imagine having to get completely new customers every month? You would be essentially starting over every single month with a sad empty street.

Plus, think about this. The probability of selling to an existing customer is 60% to 70%, while to sell to a new customer is only a 5% to 20% probability.

Additionally, according to a study conducted by Brain and Company, ” increasing customer retention rates by 5% increases profits by 25% to 95%“.

The point?

Improving customer retention is a key success point of your small business.

Continue reading “Risk Factors of Declining Customer Retention”

Marketing Terms for Small Businesses | Part Two| C- I

Marketing Glossary

Our marketing glossary for small businesses continues! Understanding the concepts behind buzzwords like conversion rate and inbound marketing is your first step to online marketing your small business.

For A-B, check out our first addition to our marketing glossary here!

Marketing Glossary

Continue reading “Marketing Terms for Small Businesses | Part Two| C- I”

Your Power Hour: Podcasts for Small Businesses

Black Recordering Microphone

You’re a small business owner, an entrepreneur, pursuing your passion.

Question.

What do you do to invest in yourself? 

You probably spend a lot of your brain power thinking about how to make your business successful, but what you need to remember is that in order to have a successful business, you need to be your best self.

This means investing in skill building, reaching out to peers, and working to establish that healthy work life balance.

There are a lot of ways to go about doing this, but let’s start with how you start your day.

The Power Hour

This isn’t a brand new idea, but it’s one that works to really set you off to a powerful start each day. Plus it’s 100% customizable to you.

What’s the power hour? 

A power hour is an hour every morning that you dedicate to yourself focusing on simple tasks that promote peace and self reflection.

You’ll spend 20 minutes doing something active, 20 minutes writing either in a journal or even creating a daily task list, and 20 minutes reading something inspiring or on in the vein of self improvement.

Or

You’ll spend 30 minutes doing something active, 10 minutes writing in your journal, 10 minutes reading something inspiring, and 10 minutes going over your daily task list.

You get the idea.

Entrepreneur Podcasts for your Power Hour

Whether you adopt the power hour or not, as a small business owner, you should at least spend time every day reaching for inspiration to help revitalize your motivation and passion. The power hour offers structure and consistency that can really help you start out the day on the right foot.

Of all the ways you can adapt your own power hour, I’d highly recommend subscribing to and actually LISTENING to the podcasts School of Greatness  and Youprenuer. 

School of Greatness:

Host: Lewis Howes.

Small Business Podcasts
Lewis Howes Podcast: School of Greatness

The goal of this podcast i to empower and emphasize everyone’s potential for success, regardless of life experiences and background.

Subscribing to this podcast means getting inspiration from the likes of Natalie Hill and Hootsuite creator Ryan Holmes.

In Howes’s recent interview with Hill, she promoted the idea of adding on instead of taking away when you’re trying to make changes.

Then, Holmes’s recent 5 minute Friday promoted the philosophy of living  balanced life full of good hustle. Both are the kind of inspiration and mindset molding that every entrepreneur should tune in to.

And of course their are the words of wisdom from Lewis Howes himself with featured podcasts like My Mindset Hacks for a Greater Life.

Essentially, this podcast is what every small business owner needs in order to stay focused, balanced, and inspired to be their best self.

Youpreneur

Host: Chris Ducker

Podcasts for Entrepreneurs
Chris Ducker: Youpreneur

This podcast gives concrete tips to truly help you develop your personal brand and have successful online marketing for your brand. It’s interview style, bringing in experts from all over the entrepreneur hemisphere.

Some of Ducker’s more recent podcasts include interviews with  Yaro Starak on validating your business ideas, Chistopher Lochhead on the benefits of focusing in on your niche, Ramasay Taplin on how to create a successful blog.

This “no entrepreneur left behind” podcast is perfect for any entrepreneur looking to really hone in on their personal brand and find success.

What are your favorite Small Business Podcasts that you subscribe to for inspiration and tips?

Your Digital Voice and Where to Develop it Best

Logos as your Digital Voice

When you build your business you are simultaneously building your brand.  You can think of your brand or brand identity as the image and messaging that your customers receive.

Your branding should be consistent to the point that when a consumer sees your logo, or even the style of your photos, that they will recognize it as you.

Part of your branding is your content or digital voice.

This includes your approach to social media, the content on your website, blogging, vlogging…you get the idea. It’s the persona you create through content on your business website and profiles.

How you present content, the tone and style you use, says something about your business and develops a relationship with your customer.

Then, the different content media outlets can have different advantages.

Continue reading “Your Digital Voice and Where to Develop it Best”

Marketing Terms for Small Businesses |Part One| A-B

Marketing Terms to make your life easier

Running and marketing your own business can be overwhelming. That’s why there are so many services out there like Georgie Scheduler that are meant to make your job easier.

Depending on whether your a massage therapist or your sell handmade dolls on Etsy, that terminology will differ slightly. However, there are some key marketing terms that every business owner should know.

Here are 8 Marketing Terms that You Should Know

Continue reading “Marketing Terms for Small Businesses |Part One| A-B”