Knowing general online marketing terms will make it exponentially easier for you to grow your business. Why?
Well. Let’s think about it.
If you don’t know what a product life cycle is or what SEO is, can you come up with a coherent strategy to utilize or maximize it? Not really. You don’t have to be an expert in all areas of marketing, you just need to be familiar with the basics.
That’s why we wanted to come up with an online marketing terms glossary for the small business owners who are utilizing Georgie Scheduler. Providing real resources are key to what Georgie Scheduler is all about.
The good news is that you actually do have a lot of options.
The “bad” news is that you need to make sure that you are choosing an online appointment software that is the best fit for your small business.
I mean, that’s not necessarily a bad thing, it just means doing research and making a decision. Which, for some, is kind of a loathsome task.
So to make it a bit easier and quicker, we’ve come up with some tips on how to effectively evaluate online appointment software. You’ve still got to decide what online scheduling software is best for you (cough cough Georgie Scheduler), but these tips should help you know what’s really the most important parts to consider.
If you offer a service where you have clients that schedule with you for your time and services, then you need online scheduling software.
Call it online scheduling software, online appointment program, or online booking platform – it’s all one and the same. It’s a software that replaces your traditional appointment book and moves appointment scheduling online.
The overall goal of the different online appointment platforms may be the same, but that doesn’t mean every program is made the same!
What Makes for a Good Online Appointment System?
There are a lot of different platforms you can choose from, but the essentials you should look for are:
reliable appointment booking
control over your schedule
the ability to have automated reminders sent to you clients
Customer turnover isn’t a problem reserved to any one industry. Whether your a Saas like Georgie Scheduler or a B2C massage therapy business, knowing how to not just gain, but keep your customers is the catalyst of your success.
Can you imagine having to get completely new customers every month? You would be essentially starting over every single month with a sad empty street.
Our marketing glossary for small businesses continues! Understanding the concepts behind buzzwords like conversion rate and inbound marketing is your first step to online marketing your small business.
For A-B, check out our first addition to our marketing glossary here!
You’re a small business owner, an entrepreneur, pursuing your passion.
What do you do to invest in yourself?
You probably spend a lot of your brain power thinking about how to make your business successful, but what you need to remember is that in order to have a successful business, you need to be your best self.
There are a lot of ways to go about doing this, but let’s start with how you start your day.
The Power Hour
This isn’t a brand new idea, but it’s one that works to really set you off to a powerful start each day. Plus it’s 100% customizable to you.
What’s the power hour?
A power hour is an hour every morning that you dedicate to yourself focusing on simple tasks that promote peace and self reflection.
You’ll spend 20 minutes doing something active, 20 minutes writing either in a journal or even creating a daily task list, and 20 minutes reading something inspiring or on in the vein of self improvement.
You’ll spend 30 minutes doing something active, 10 minutes writing in your journal, 10 minutes reading something inspiring, and 10 minutes going over your daily task list.
You get the idea.
Entrepreneur Podcasts for your Power Hour
Whether you adopt the power hour or not, as a small business owner, you should at least spend time every day reaching for inspiration to help revitalize your motivation and passion. The power hour offers structure and consistency that can really help you start out the day on the right foot.
Of all the ways you can adapt your own power hour, I’d highly recommend subscribing to and actually LISTENING to the podcasts School of Greatness and Youprenuer.
School of Greatness:
Host: Lewis Howes.
The goal of this podcast i to empower and emphasize everyone’s potential for success, regardless of life experiences and background.
Subscribing to this podcast means getting inspiration from the likes of Natalie Hill and Hootsuite creator Ryan Holmes.
In Howes’s recent interview with Hill, she promoted the idea of adding on instead of taking away when you’re trying to make changes.
Then, Holmes’s recent 5 minute Friday promoted the philosophy of living balanced life full of good hustle. Both are the kind of inspiration and mindset molding that every entrepreneur should tune in to.
Essentially, this podcast is what every small business owner needs in order to stay focused, balanced, and inspired to be their best self.
Host: Chris Ducker
This podcast gives concrete tips to truly help you develop your personal brand and have successful online marketing for your brand. It’s interview style, bringing in experts from all over the entrepreneur hemisphere.
Some of Ducker’s more recent podcasts include interviews with Yaro Starak on validating your business ideas, Chistopher Lochhead on the benefits of focusing in on your niche, Ramasay Taplin on how to create a successful blog.
This “no entrepreneur left behind” podcast is perfect for any entrepreneur looking to really hone in on their personal brand and find success.
What are your favorite Small Business Podcasts that you subscribe to for inspiration and tips?
Running and marketing your own business can be overwhelming. That’s why there are so many services out there like Georgie Scheduler that are meant to make your job easier.
Depending on whether your a massage therapist or your sell handmade dolls on Etsy, that terminology will differ slightly. However, there are some key marketing terms that every business owner should know.