When you’re feeling down and stressed, feeling like everything is going wrong…stay off of social media. If you find yourself comparing yourself to the success of others, social media is only going to make it worse, unless you’ve taken the one piece of advice that any successful entrepreneur will share. You need to surround yourself with like minded people that bring you up and power your energy.
You need to surround yourself with like minded people that bring you up and power your energy.
When you do that and you scroll through Facebook because you’re feeling stressed and looking for a distraction you’ll be lucky enough to have a friend share the photo about and a message like this:
“This is Jim Thorpe. Look closely at the photo, you can see that he’s wearing different socks and shoes. This wasn’t a fashion statement. It was the 1912 Olympics, and Jim, an American Indian from Oklahoma, represented the U.S. in track and field. On the morning of his competitions, his shoes were stolen. Luckily, Jim ended up finding two shoes in a garbage can. That’s the pair that he’s wearing in the photo. But one of the shoes was too big, so he had to wear an extra sock. Wearing these shoes, Jim won two gold medals that day.
This is a perfect reminder that you don’t have to resign to the excuses that have held you back. So what if life hasn’t been fair? What are you going to do about it today? Whatever you woke up with this morning; stolen shoes, ill health, failed relationships, failed business, unhealthy food around… don’t let it stop you from running your race.
You can experience more in life if you’ll get over the excuses and get on with living. You can have reasons or you can have results…but you can’t have both. Put on whatever shoes you can find today, and keep going towards your goal. Don’t have a reason to back away from the gold medal you could be winning!”
Living your life as an entrepreneur is hard.
Part of what makes it hard are these three harmful entrepreneur behaviors that you’ve got to shake now:
You’ve made a plan. You’re excited and doing everything right. You’re consistent and you’re taking the advice from experts in the field. But then month after month your business strategy doesn’t work and eventually, you give up.
This is a super COMMON problem for entrepreneurs. And it happens when young entrepreneurs copy and paste what is supposed to work into their business strategy and then don’t adjust it far enough when it’s not working.
Some say it’s not a question of if Social Media is disappearing, but more that it’s transforming. What ends up mattering most is if this transformation is good or bad.
Even just looking at the chart above from Global Web Index‘s social media and consumer study, high percentages of online users are still members, showing up, on social media. Social media is still being used across all generations. However, it seems that what it’s being used for, isn’t what we’re used to as business owners.
Time is Money
What’s the average age of your customer? Based on this chart, you can see that younger markets have their target customers on social media the most.
Photographers typically book based entirely on their clients needs. Perhaps they have days and time frames that they suggest, but ultimately it’s up to the client. This isn’t a bad thing and it works for the industry.
However, this can leave some empty hours when you had planned on working or even create some frustration emailing back and forth with clients.
An online appointment software can alleviate some of this and giving you the tools needed to take your business to the next level.
Three Ways Online Appointment Software Help Photographers:
Fill your dead space
You can still work with your clients individually on when is best with them, but there’s nothing wrong in setting up specific time slots that you know have the best lighting and that you have available. Especially if your client load is pretty busy.
Also, you might consider setting up appointment slots for times and days that are constantly being left empty. For example, if you’re doing a family shoot in the morning at a great park for pictures and then don’t have anything else until that night at five, you might consider creating open appointments on your scheduler for an additional family shoot at the same location. By using online booking it’ll be easy to share what’s available and when, without lots of “is it still open?”.
Great for Mini Sessions
Most photographers are now offering mini sessions for holidays. This is a perfect example where an online appointment scheduler would help. You set up the place, the time slots, and open it up to your customers. Now with online booking, you don’t need to worry about back and forth on times or people asking over and over again for the same time that’s already booked. Honestly, this is probably the best area of your business to utilize an online booking platform.
A photographer in Maryland, Danie Photography, also does pop-up date night photo shoots. She set’s a location, opens up 5 or so slots, and takes couple photos. Using an online scheduling platform to make it easy for clients to see the opening and book immediately would be a great way to maximize this offering.
With each of these avenues, the number one thing that online booking can do for your business is establish some urgency. Your clients will be able to see your availability and be able to make the instant decision to book with you right then and there.
You’ll also be able to link your booking software to your social media platforms. This’ll make your “book now” more effective as they will actually be able to book…now.
If you suffer from anxiety – no matter what your triggers are – when you come across a title that suggests a way to cure your anxiety or get rid of it, you’re likely to jump at the chance to find the magical fix to that heavy feeling that weighs on your chest and the inability to breathe when it just becomes too much. It’s why, while I want people to read this, I didn’t want to bait you in with something that wasn’t true, and used the word cope.
The number one thing that you, the people around you -your managers, your friends and family-need to understand is that there isn’t a cure. There isn’t a quick fix. And anxiety can have such deep roots that you may not even know why you’re triggered.
The Cure to Anxiety is a Myth
So no. I don’t have a list of things to cure your workplace anxiety. Anyone that promises that isn’t really being honest. Or, perhaps, has little understanding of how anxiety works. I do however have coping tools that may just be exactly what you need. The combination of tools come from a mix of research and practice.
Select Internationalwrote an excellent blog post about what successful companies do in order to retain top level talent.
The five things they are suggesting are:
To create an environment that makes your employee feel like they matter, like the work they do has an impact.
Make the expectations and goal of your business crystal clear. This really helps them see their purpose!
Develop the workplace to be one of open and honest communication. Your employees should be able to take feedback and so should you!
Provide opportunities for growth.
Give recognition to hard work.
While I agree that every single one of these points are important to the success of your employees and therefore your business, I really want to focus on one point in particular.
Provide opportunities for growth.
Training employees is going to be one of the most essential things that you do as a business owner that wants her excellent employees to remain excellent. Missing this piece is one of the fastest way to turn a talented worker into a burnt out, ready to move on, worker.
Fuel Your Entrepreneur Mindset With Learning that Inspires
Podcasts are great. Like really. They’re awesome. There are so many different kinds of podcasts and not all podcasts are made equal. But if you’re not explore the VALUABLE insight that you can find by listening to EXPERTS and SUCCESSFUL business owners and entrepreneurs just talk, you need to start now. Entrepreneur podcasts will make a difference for you. Promise.
Really, that’s the best part of podcasts as an entrepreneur. You can subscribe to podcasts by big names in your industry and essentially be mentored and learn though their advice and experiences.
This is especially important if you don’t yet have a large network of entrepreneurs and business owners that you can easily talk to and share ideas.
(Which is a whole other thing – build your entrepreneur network!!)
2018 gave us some really great podcasts. Some are new, some have been around, but all can make an impact for you and your business.
Every year we see marketing and consumer trends evolve. It makes sense seeing as each year we see technology adapt, needs shift, and new consumers entering the marketplace. As consumer needs, wants, and expectations change, our marketing should be responding.
Thus, as we enter 2019, we should have an eye on what shifted in 2018. Both so that we can adapt business and marketing strategies to those changes, and in order to look to the future that 2019 will bring.
Consumer Trends of 2018
One major shift that 2018 brought us is the priority of price in purchasing decision.
With Amazon and Walmart still taking the lead, consumers have come to expect discounts year round. However, price as a purchasing factor dropped 12.8% in 2018.
Consumers are caring more and more about a whole picture experience with brands than they are about the bottom dollar. This isn’t to say that you don’t need to worry about being competitive in your pricing. However, you can counter a deep discount with a holistic and personalized experience.
85% of consumers are still price checking against competitors, however this isn’t the end all to who they will purchase from.
Consumers care about:
Transparency. Including peer reviews that are easy to find can go a long way in converting a lead into sale. Also, being very clear about what customers can expect in terms of final costs, shipping times, return policies, and customer service access make a big difference.
Consumers don’t want to have to hunt for this information. Be an open book and you’re more likely to beat out a lower price.
Personalized shopping. Shopping histories, the ability to customize shopping preferences, and loyalty programs all make consumers feel more connected to your brand. They feel more like their needs and wants are cared about and less like they have to figure out how they fit into what you offer.
Convenience. This isn’t just about online shopping and shipping times. Stores that offer services like curbside pick up draw consumers in. Consumers are more likely to make a purchase if they feel like it’s easy.
Community. This one is especially important to Millennial and younger generations. Brands that are known for community outreach and service are able to beat out those that offer lower prices because consumers feel good about where their money will go.
For example, in 2018 we saw a rise in subscription boxes. With most of these being seen as a way to treat yourself more budget conscious consumers
are less likely to indulge. However, Causebox breaks through this barrier by providing products that support causes people care about.
This shift in 2018 allows brands to take less hits in terms of deep discounts and hopping to make up for it in the volume of sales. Instead, businesses can build a user experience around their customers values.