Referrals and word of mouth is the strongest marketing you’ll ever get. People will trust their friends’ experiences and recommendations before they listen to anything they read online. Thus, one of the best ways to get more customers is to treat your current customers right. This happens with excellent customer service, a product worth having, and even customer loyalty programs!
Number Two: Connect to other businesses in your industry
Networking with other businesses in your vertical is another great way to build your clientele. For example, if you’re a hair stylist you’ll want to connect with nail salons, beauty shops, etc. and become the stylist that they refer their customer’s too. The same goes for wedding photographers. Think about other business that work in the same vein as you do and connect. So, in this case it would be florists, cake shops, wedding planners, etc.
Fuel Your Entrepreneur Mindset With Learning that Inspires
Podcasts are great. Like really. They’re awesome. There are so many different kinds of podcasts and not all podcasts are made equal. But if you’re not explore the VALUABLE insight that you can find by listening to EXPERTS and SUCCESSFUL business owners and entrepreneurs just talk, you need to start now. Entrepreneur podcasts will make a difference for you. Promise.
Really, that’s the best part of podcasts as an entrepreneur. You can subscribe to podcasts by big names in your industry and essentially be mentored and learn though their advice and experiences.
This is especially important if you don’t yet have a large network of entrepreneurs and business owners that you can easily talk to and share ideas.
(Which is a whole other thing – build your entrepreneur network!!)
2018 gave us some really great podcasts. Some are new, some have been around, but all can make an impact for you and your business.
Customer loyalty is a customer who chooses to repeatedly buy from the same brand. Typically, it’s because they trust the brand enough that they don’t look elsewhere, even for a better price.
Why is Customer Loyalty important?
Customer loyalty is essential. If you have customer loyalty that means you’re retaining customers and customer retention is the make it or break it of success.
Depending on your exact industry, it costs 5 to 25% more to acquire new customers than it does to maintain existing customers. Even at 5% you’re working harder than you need to in order to see growth in your business.
Sure you have to bring in new customers to have existing customers, but you NEVER want to only make it ideal for a customer to be new.
Why on earth would a customer stay with you when the only time they felt you valued them was when you were wooing them in the first place? There is too much for you to gain for you to only exist in the chase.
Returning customers spend a whole 67% more than new customers. That’s more than half.
Essentially, you cannot afford to not gain customer loyalty.
Increase Customer Retention through Engagement Monitoring
Usually when you’re being advised on how to increase customer retention, you’re going to be told at least one of two things.
The first, is to have an amazing product that’s worth sticking around for. The second is to have great customer service, helping your customers when they run into problems.
Having a great product is important. It’s what’s going to interest clients in the first place. But, it’s not necessarily going to be the number one factor that keeps them there. Customer service that is actually helpful to your customer is important too. But using this as a tactic to stop a customer from leaving limits the action you take to only happen when customers come to you.
Now, of course, these are both areas you need to be investing in, however they’re simply not enough.
Determining What Customer Engagement Looks Like to You:
You may be aware of the greatest risks that lead to a decline in your customer retention. One of the risks that should be on your radar is a lack of customer engagement. We talked a little bit about what engagement is in our blog here and defined it as a customer realizing value from using your product or service.
In this article, we want to go into a little bit about what that customer engagement actually looks like in action.
Customer turnover isn’t a problem reserved to any one industry. Whether your a Saas like Georgie Scheduler or a B2C massage therapy business, knowing how to not just gain, but keep your customers is the catalyst of your success.
Can you imagine having to get completely new customers every month? You would be essentially starting over every single month with a sad empty street.
Every member at every level of your business must have their hand in customer service. It doesn’t matter if they are the intern, the IT guy, or the CEO. This develops a customer-first mindset that leads to a true user culture. In other words, your more concerned about your customer’s experience with your company and your product or service than you are with just improving your product.
Is it important to be ensuring your product is always on it’s A-game? You bet!
But, if you want to increase customer retention along with customer acquisition, this customer service mindset is key. This is because as you focus on this user experience, your attention is on your customer for their entire customer life cycle and even beyond.
Last week we posted a blog, “What is Customer Relationship Management” to help our readers get a better understanding of what Customer Relationship Management (CRM) actually is and how it can really effect your success.
We broke down our definition of CRM as “your business’s strategy for controlling the interactions, perceptions, loyalty, and ROI of the people who are purchasing your product with the objective to keep these customers and increase or maintain revenue.”
Today, we want to really get into how an online scheduling software and other automation tools can and should be a part of your CRM system.
The value of online appointment systems like Georgie Scheduler go way beyond the ability to make an appointment from any device at any time. The five listed below only scratch the surface of what you will see with an online appointment software.
First, you’ll notice when you start diving into trying to understand what customer relationship management (CRM) is and how it can be used to grow your customer base or reduce churn, you’re going to come across a lot of flow charts, diagrams, and buzz word images like these on the left.
Is this a bad thing?
Not really, but it also doesn’t always equal helpful.
Unfortunately, these types of images serve more to get attention and mislead you into thinking that if you do everything listed in these charts that you understand CRM.
So before you start doing anything and calling it CRM, let’s get down to what it is and how it can actually be implemented.
Business owners of all shapes and sizes know that time is money. As cliche as it sounds, it’s the simple truth. There are so many essential tasks in business that take up a lot of time, whether it be the process itself or the task of managing errors.
This is why automation tools that streamline business processes are a small business owners best friend. The good news is that there are tons of automation and online software programs available to you. The better news is that we’ve gathered a list of 5 business management tools known for their ease, increase in efficiency, and dependability.
Whatever your business, chances are you could really use one ore more of these online automation tools.