5 Ways to BUILD your clientele for your business

Number One: Focus on customer loyalty

Referrals and word of mouth is the strongest marketing you’ll ever get. People will trust their friends’ experiences and recommendations before they listen to anything they read online. Thus, one of the best ways to get more customers is to treat your current customers right. This happens with excellent customer service, a product worth having, and even customer loyalty programs!

Number Two: Connect to other businesses in your industry

build your clientele

Networking with other businesses in your vertical is another great way to build your clientele. For example, if you’re a hair stylist you’ll want to connect with nail salons, beauty shops, etc. and become the stylist that they refer their customer’s too. The same goes for wedding photographers. Think about other business that work in the same vein as you do and connect. So, in this case it would be florists, cake shops, wedding planners, etc.

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Is Social Media Marketing Leading Toward Self Destruction?

User Trends from 2018 to 2019

Some say it’s not a question of if Social Media is disappearing, but more that it’s transforming. What ends up mattering most is if this transformation is good or bad.

Even just looking at the chart above from Global Web Index‘s social media and consumer study, high percentages of online users are still members, showing up, on social media. Social media is still being used across all generations. However, it seems that what it’s being used for, isn’t what we’re used to as business owners.

Time is Money

What’s the average age of your customer? Based on this chart, you can see that younger markets have their target customers on social media the most.

Shocking right?

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The Secret to Generation Z Marketing

When looking at your strategies for Generation Z marketing, there is one thing, above all, you need to understand.

Generation Z approaches everything from a social perspective.

This means that your business and your brand can’t just be a store or service they get stuff from. Essentially, you need to think of your brand as being a person with whom your customers will become friends with and look up to.

Your Generation Z customers will be loyal customers when they can trust you to be a trendsetter, can engage in a brand community that ‘get’s them’ and get the guidance and advice that won’t stir them wrong in life.

Basically, you’re Generation Z’s big brother. The brands that are successful at Generation Z marketing are the big brother that their younger siblings all aspire to be, versus the one they think is so totally lame.

3 Ways to Get Generation Z Marketing Right

Link Up with Influencers Connected to your Industry
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The Secret to Marketing to the Baby Boomer Generation Online

There’s this idea that floats around about who makes up the consumer. When it comes to age, the cut off is somewhere around 45. When targeting customers it makes sense to identify the average consumer in order to organize your marketing the efforts.

You don’t want to waste time marketing outside of your target customer. I get it.

But did you know that baby boomers make up 75 plus million people in the United States? And those 75 million people control 70% of the disposable income in the country.

It’s a pretty large group of people and a lot of money to be leaving out of your conversation.

Let’s debunk the baby boomer myth that might be holding you back from reaching a valuable consumer.

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Top 5 Entrepreneur Podcasts From 2019

Fuel Your Entrepreneur Mindset With Learning that Inspires

Podcasts are great. Like really. They’re awesome. There are so many different kinds of podcasts and not all podcasts are made equal. But if you’re not explore the VALUABLE insight that you can find by listening to EXPERTS and SUCCESSFUL business owners and entrepreneurs just talk, you need to start now. Entrepreneur podcasts will make a difference for you. Promise.

Really, that’s the best part of podcasts as an entrepreneur. You can subscribe to podcasts by big names in your industry and essentially be mentored and learn though their advice and experiences.

entrepreneur podcasts

This is especially important if you don’t yet have a large network of entrepreneurs and business owners that you can easily talk to and share ideas.

(Which is a whole other thing – build your entrepreneur network!!)

2018 gave us some really great podcasts. Some are new, some have been around, but all can make an impact for you and your business.

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A Year in Review: Marketing and Consumer Trends of 2018

consumer trends in 2018 say price isn't so important

Every year we see marketing and consumer trends evolve. It makes sense seeing as each year we see technology adapt, needs shift, and new consumers entering the marketplace. As consumer needs, wants, and expectations change, our marketing should be responding.

Thus, as we enter 2019, we should have an eye on what shifted in 2018. Both so that we can adapt business and marketing strategies to those changes, and in order to look to the future that 2019 will bring.

Consumer Trends of 2018

One major shift that 2018 brought us is the priority of price in purchasing decision.

With Amazon and Walmart still taking the lead, consumers have come to expect discounts year round. However, price as a purchasing factor dropped 12.8% in 2018.

Why?

Consumers are caring more and more about a whole picture experience with brands than they are about the bottom dollar. This isn’t to say that you don’t need to worry about being competitive in your pricing. However, you can counter a deep discount with a holistic and personalized experience.

85% of consumers are still price checking against competitors, however this isn’t the end all to who they will purchase from.

Consumers care about:
  • Transparency. Including peer reviews that are easy to find can go a long way in converting a lead into sale. Also, being very clear about what customers can expect in terms of final costs, shipping times, return policies, and customer service access make a big difference.
  • Consumers don’t want to have to hunt for this information. Be an open book and you’re more likely to beat out a lower price.
  • Personalized shopping. Shopping histories, the ability to customize shopping preferences, and loyalty programs all make consumers feel more connected to your brand. They feel more like their needs and wants are cared about and less like they have to figure out how they fit into what you offer.
  • Convenience. This isn’t just about online shopping and shipping times. Stores that offer services like curbside pick up draw consumers in. Consumers are more likely to make a purchase if they feel like it’s easy.
  • Community. This one is especially important to Millennial and younger generations. Brands that are known for community outreach and service are able to beat out those that offer lower prices because consumers feel good about where their money will go.

Consumer trends toward community

For example, in 2018 we saw a rise in subscription boxes. With most of these being seen as a way to treat yourself more budget conscious consumers

are less likely to indulge. However, Causebox breaks through this barrier by providing products that support causes people care about.

This shift in 2018 allows brands to take less hits in terms of deep discounts and hopping to make up for it in the volume of sales. Instead, businesses can build a user experience around their customers values.

Marketing Trends of 2018

The above consumer trends shift alone accounts for the biggest shift in marketing in 2018. Said to be lead by Gen Z entering the workforce and marketing world, the marketing industry is redefining brand-consumer relationships by focusing on the user experience and entertainment.

As we go into 2019 we can expect to see brands digging deeper to provide the most value in not only their products, but also the experience of their customers.

Can Facebook Marketing Really Grow your Massage Therapy Business?

Image may contain: one or more people, meme and text

You’ve started your own massage therapy business and you are looking at marketing options to increase your client list. You’ve likely been told to hit social media marketing hard and to start with Facebook marketing.

I mean, we know that the average user spends roughly two hours and fifteen minutes on social media a day. And research shows that customers spend more with businesses that they’ve interacted with on social media.

Chances are pretty dang good that your customer is on social media often, making it a good place to try and get your name, your business, in front of their eyes.

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4 Tips to Use Holiday Marketing

holiday marketing

Even if you don’t celebrate any holidays, you know that we’re walking into months of traveling to see family, buying gifts, and putting up hokey decorations. As a small business owner, this can either mean some slow months or an opportunity to boost sales with holiday marketing.

It’s all about taking advantage of the new marketing angles AND the buyer mindset. Because as many films there are about the true meaning of Christmas it’s still the biggest gift giving holiday there is and consumers are in buying mode.

Black Friday and Cyber Monday constitute two of the biggest shopping days of the year. There’s so much at play during the holiday shopping season. Consumers need gifts for their loved ones that will make their little hearts sing. There’s also marketing tactics going that say now is the only time to get deals this good. So consumers have the fear or missing out (FOMO) driving many purchasing decisions.

As a business owner, you get to take advantage of this perfect sales storm.

So how can you get in the game without getting lost in all the hullabaloo of holiday sales?

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What are the Product Life Cycle Stages?

product life cycle moon cycle

Everything in the world seems to have it’s cycle. It’s pattern. It’s beginning, middle, and end. This includes a product or service that business offers. We call it a product life cycle.

A product or service’s life cycle can typically be broken down into five stages.

  1. Development
  2. Introduction
  3. Growth
  4. Maturity
  5. Decline

These stages might vary in what they look like exactly depending on whether you are offering a product or a service. And then they will differ again based on what exactly that product or service is. For the purpose of our discussion today, though, we will refer to products and services both as the product.

Why the Product Life Cycle Matters to You

Understanding product life cycle stages is important to the growth of your business because it should be influencing your marketing strategy. It’s kind of the bread and butter of how to outline when and how you should be marketing your product.

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How to Optimize Your Contact Page

optimize your contact page

You’re using online appointment software because you want convenience for you and your clients.  You can see the marketing edge it gives you when paired with social media and know that no-show frequency will dwindle to none with the appointment reminders sent out by Georgie Scheduler.

But does your contact page simply have a book now button? Or maybe that and your address and email?

If that’s pretty much it for your contact and appointments web page then you’re seriously missing out on a prime opportunity to increase organic traffic to your business!

Don’t know how? Try these 5 simple ways to optimize your contact page for search and watch your organic traffic grow! Do it right and that traffic will turn to leads and then turn into customers!

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