Referrals and word of mouth is the strongest marketing you’ll ever get. People will trust their friends’ experiences and recommendations before they listen to anything they read online. Thus, one of the best ways to get more customers is to treat your current customers right. This happens with excellent customer service, a product worth having, and even customer loyalty programs!
Number Two: Connect to other businesses in your industry
Networking with other businesses in your vertical is another great way to build your clientele. For example, if you’re a hair stylist you’ll want to connect with nail salons, beauty shops, etc. and become the stylist that they refer their customer’s too. The same goes for wedding photographers. Think about other business that work in the same vein as you do and connect. So, in this case it would be florists, cake shops, wedding planners, etc.
Customer loyalty is a customer who chooses to repeatedly buy from the same brand. Typically, it’s because they trust the brand enough that they don’t look elsewhere, even for a better price.
Why is Customer Loyalty important?
Customer loyalty is essential. If you have customer loyalty that means you’re retaining customers and customer retention is the make it or break it of success.
Depending on your exact industry, it costs 5 to 25% more to acquire new customers than it does to maintain existing customers. Even at 5% you’re working harder than you need to in order to see growth in your business.
Sure you have to bring in new customers to have existing customers, but you NEVER want to only make it ideal for a customer to be new.
Why on earth would a customer stay with you when the only time they felt you valued them was when you were wooing them in the first place? There is too much for you to gain for you to only exist in the chase.
Returning customers spend a whole 67% more than new customers. That’s more than half.
Essentially, you cannot afford to not gain customer loyalty.
Even if you don’t celebrate any holidays, you know that we’re walking into months of traveling to see family, buying gifts, and putting up hokey decorations. As a small business owner, this can either mean some slow months or an opportunity to boost sales with holiday marketing.
It’s all about taking advantage of the new marketing angles AND the buyer mindset. Because as many films there are about the true meaning of Christmas it’s still the biggest gift giving holiday there is and consumers are in buying mode.
Black Friday and Cyber Monday constitute two of the biggest shopping days of the year. There’s so much at play during the holiday shopping season. Consumers need gifts for their loved ones that will make their little hearts sing. There’s also marketing tactics going that say now is the only time to get deals this good. So consumers have the fear or missing out (FOMO) driving many purchasing decisions.
As a business owner, you get to take advantage of this perfect sales storm.
So how can you get in the game without getting lost in all the hullabaloo of holiday sales?
Knowing general online marketing terms will make it exponentially easier for you to grow your business. Why?
Well. Let’s think about it.
If you don’t know what a product life cycle is or what SEO is, can you come up with a coherent strategy to utilize or maximize it? Not really. You don’t have to be an expert in all areas of marketing, you just need to be familiar with the basics.
That’s why we wanted to come up with an online marketing terms glossary for the small business owners who are utilizing Georgie Scheduler. Providing real resources are key to what Georgie Scheduler is all about.
It’s not the end all of online marketing strategies. However, if you’re not investing in it, you’re going to be in trouble. And it’ll be the doomsday kind of trouble if you’re trying to target a millennial customer.
62 percent of Millennials are more likely to become a loyal customer if a brand engages with them on social networks. Loyal customers are gold in business. You need them to maintain and grow as a business. It really doesn’t matter what industry you’re in, retaining customers is necessary for a business to have success.