Photographers typically book based entirely on their clients needs. Perhaps they have days and time frames that they suggest, but ultimately it’s up to the client. This isn’t a bad thing and it works for the industry.
However, this can leave some empty hours when you had planned on working or even create some frustration emailing back and forth with clients.
An online appointment software can alleviate some of this and giving you the tools needed to take your business to the next level.
Three Ways Online Appointment Software Help Photographers:
Fill your dead space
You can still work with your clients individually on when is best with them, but there’s nothing wrong in setting up specific time slots that you know have the best lighting and that you have available. Especially if your client load is pretty busy.
Also, you might consider setting up appointment slots for times and days that are constantly being left empty. For example, if you’re doing a family shoot in the morning at a great park for pictures and then don’t have anything else until that night at five, you might consider creating open appointments on your scheduler for an additional family shoot at the same location. By using online booking it’ll be easy to share what’s available and when, without lots of “is it still open?”.
Great for Mini Sessions
Most photographers are now offering mini sessions for holidays. This is a perfect example where an online appointment scheduler would help. You set up the place, the time slots, and open it up to your customers. Now with online booking, you don’t need to worry about back and forth on times or people asking over and over again for the same time that’s already booked. Honestly, this is probably the best area of your business to utilize an online booking platform.
A photographer in Maryland, Danie Photography, also does pop-up date night photo shoots. She set’s a location, opens up 5 or so slots, and takes couple photos. Using an online scheduling platform to make it easy for clients to see the opening and book immediately would be a great way to maximize this offering.
With each of these avenues, the number one thing that online booking can do for your business is establish some urgency. Your clients will be able to see your availability and be able to make the instant decision to book with you right then and there.
You’ll also be able to link your booking software to your social media platforms. This’ll make your “book now” more effective as they will actually be able to book…now.