5 Ways to BUILD your clientele for your business

Number One: Focus on customer loyalty

Referrals and word of mouth is the strongest marketing you’ll ever get. People will trust their friends’ experiences and recommendations before they listen to anything they read online. Thus, one of the best ways to get more customers is to treat your current customers right. This happens with excellent customer service, a product worth having, and even customer loyalty programs!

Number Two: Connect to other businesses in your industry

build your clientele

Networking with other businesses in your vertical is another great way to build your clientele. For example, if you’re a hair stylist you’ll want to connect with nail salons, beauty shops, etc. and become the stylist that they refer their customer’s too. The same goes for wedding photographers. Think about other business that work in the same vein as you do and connect. So, in this case it would be florists, cake shops, wedding planners, etc.

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How to Set Goals for You and Your Business

Set Goals this New Year

The idea to set goals at the start of the new year is a tradition dating back to Babylonians some 4,000 years ago.

It’s a chance to start over, to buckle down, to make a change. It’s a chance to start new.

Or at least, that’s the idea.

Unfortunately, only 64% of people stick to their new years resolutions past the first month. And, as few as, 14% of people are still sticking to and working towards their goal by the end of the year.

That’s a whole lot of people to have given up on something that’s important to them!

Here’s the thing though. It’s not always that the world is full of people that just quit. Sometimes it’s about the goal that is set. Really,there is a bit of a trick to goal setting.

When done right, a goal you set is meant to drive you forward and lead you to a better version of yourself, and in the case of the business owner, to a better version of your business.

6 Tricks to Set Goals The Right Way

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Reducing No-Shows as Easy as 1-2-3!

When you’re a service oriented business that lives on appointments, reducing no-shows is kind of a big deal. And if it’s not on your radar to build your success, then it should be now.

The good news: Reducing no-shows is pretty simple.

One: Think Like a Customer not Like a the Business Owner

woman holding white mug while standing

Your business is your daily. It’s your focus. You believe your services are essential to people’s lives and live your business day in and out.

If you approach the no show problem from that perspective you’re going to get frustrated quickly. When your business and the services and products you provide are the big focus of your daily life, it’s hard to wrap your head around why someone who made an appointment with you would simply not show up.

You might be frustrated thinking it’s rude. Or may get into a panic of “why don’t they like me!!!!”But you need to just step back and think like your customer.

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