Referrals and word of mouth is the strongest marketing you’ll ever get. People will trust their friends’ experiences and recommendations before they listen to anything they read online. Thus, one of the best ways to get more customers is to treat your current customers right. This happens with excellent customer service, a product worth having, and even customer loyalty programs!
Number Two: Connect to other businesses in your industry
Networking with other businesses in your vertical is another great way to build your clientele. For example, if you’re a hair stylist you’ll want to connect with nail salons, beauty shops, etc. and become the stylist that they refer their customer’s too. The same goes for wedding photographers. Think about other business that work in the same vein as you do and connect. So, in this case it would be florists, cake shops, wedding planners, etc.
When you’re a service oriented business that lives on appointments, reducing no-shows is kind of a big deal. And if it’s not on your radar to build your success, then it should be now.
The good news: Reducing no-shows is pretty simple.
One: Think Like a Customer not Like a the Business Owner
Your business is your daily. It’s your focus. You believe your services are essential to people’s lives and live your business day in and out.
If you approach the no show problem from that perspective you’re going to get frustrated quickly. When your business and the services and products you provide are the big focus of your daily life, it’s hard to wrap your head around why someone who made an appointment with you would simply not show up.
You might be frustrated thinking it’s rude. Or may get into a panic of “why don’t they like me!!!!”But you need to just step back and think like your customer.