You’ve made a plan. You’re excited and doing everything right. You’re consistent and you’re taking the advice from experts in the field. But then month after month your business strategy doesn’t work and eventually, you give up.
This is a super COMMON problem for entrepreneurs. And it happens when young entrepreneurs copy and paste what is supposed to work into their business strategy and then don’t adjust it far enough when it’s not working.
Know Where You’ve Been and You’ll Get Where You Are Going.
When you’re running a business it’s pretty important to be able to track your progress in an end of the year review. You should be tracking your budget, seeing your expenses and noting what your actual profits are. You’ll want to know how well your marketing efforts do and if you’re seeing any growth.
A look back over what you’ve done with your business over a year is a crucial step towards growing your business.
When you’re a service oriented business that lives on appointments, reducing no-shows is kind of a big deal. And if it’s not on your radar to build your success, then it should be now.
The good news: Reducing no-shows is pretty simple.
One: Think Like a Customer not Like a the Business Owner
Your business is your daily. It’s your focus. You believe your services are essential to people’s lives and live your business day in and out.
If you approach the no show problem from that perspective you’re going to get frustrated quickly. When your business and the services and products you provide are the big focus of your daily life, it’s hard to wrap your head around why someone who made an appointment with you would simply not show up.
You might be frustrated thinking it’s rude. Or may get into a panic of “why don’t they like me!!!!”But you need to just step back and think like your customer.