The Benefits of Online Booking for Photographers

Photographers typically book based entirely on their clients needs. Perhaps they have days and time frames that they suggest, but ultimately it’s up to the client. This isn’t a bad thing and it works for the industry.

However, this can leave some empty hours when you had planned on working or even create some frustration emailing back and forth with clients.

An online appointment software can alleviate some of this and giving you the tools needed to take your business to the next level.

Three Ways Online Appointment Software Help Photographers:

Fill your dead space

You can still work with your clients individually on when is best with them, but there’s nothing wrong in setting up specific time slots that you know have the best lighting and that you have available. Especially if your client load is pretty busy.

Also, you might consider setting up appointment slots for times and days that are constantly being left empty. For example, if you’re doing a family shoot in the morning at a great park for pictures and then don’t have anything else until that night at five, you might consider creating open appointments on your scheduler for an additional family shoot at the same location. By using online booking it’ll be easy to share what’s available and when, without lots of “is it still open?”.

Great for Mini Sessions

Most photographers are now offering mini sessions for holidays. This is a perfect example where an online appointment scheduler would help. You set up the place, the time slots, and open it up to your customers. Now with online booking, you don’t need to worry about back and forth on times or people asking over and over again for the same time that’s already booked. Honestly, this is probably the best area of your business to utilize an online booking platform.

Photographer Online Appointment System

A photographer in Maryland, Danie Photography, also does pop-up date night photo shoots. She set’s a location, opens up 5 or so slots, and takes couple photos. Using an online scheduling platform to make it easy for clients to see the opening and book immediately would be a great way to maximize this offering.

Marketing Tool

With each of these avenues, the number one thing that online booking can do for your business is establish some urgency. Your clients will be able to see your availability and be able to make the instant decision to book with you right then and there.

You’ll also be able to link your booking software to your social media platforms. This’ll make your “book now” more effective as they will actually be able to book…now.

Reducing No-Shows as Easy as 1-2-3!

When you’re a service oriented business that lives on appointments, reducing no-shows is kind of a big deal. And if it’s not on your radar to build your success, then it should be now.

The good news: Reducing no-shows is pretty simple.

One: Think Like a Customer not Like a the Business Owner

woman holding white mug while standing

Your business is your daily. It’s your focus. You believe your services are essential to people’s lives and live your business day in and out.

If you approach the no show problem from that perspective you’re going to get frustrated quickly. When your business and the services and products you provide are the big focus of your daily life, it’s hard to wrap your head around why someone who made an appointment with you would simply not show up.

You might be frustrated thinking it’s rude. Or may get into a panic of “why don’t they like me!!!!”But you need to just step back and think like your customer.

Continue reading “Reducing No-Shows as Easy as 1-2-3!”