The Secret to Marketing to the Baby Boomer Generation Online

There’s this idea that floats around about who makes up the consumer. When it comes to age, the cut off is somewhere around 45. When targeting customers it makes sense to identify the average consumer in order to organize your marketing the efforts.

You don’t want to waste time marketing outside of your target customer. I get it.

But did you know that baby boomers make up 75 plus million people in the United States? And those 75 million people control 70% of the disposable income in the country.

It’s a pretty large group of people and a lot of money to be leaving out of your conversation.

Let’s debunk the baby boomer myth that might be holding you back from reaching a valuable consumer.

Continue reading “The Secret to Marketing to the Baby Boomer Generation Online”

What is Customer Engagement in Your Business?

customer engagement online booking

Determining What Customer Engagement Looks Like to You:

You may be aware of the greatest risks that lead to a decline in your customer retention. One of the risks that should be on your radar is a lack of customer engagement. We talked a little bit about what engagement is in our blog here and defined it as a customer realizing value from using your product or service.

In this article, we want to go into a little bit about what that customer engagement actually looks like in action.

Use of Service

If engagement is use of your service, then you need to determine what use looks like for your particular business. Continue reading “What is Customer Engagement in Your Business?”

Risk Factors of Declining Customer Retention

Customer Retention

Customer turnover isn’t a problem reserved to any one industry. Whether your a Saas like Georgie Scheduler or a B2C massage therapy business, knowing how to not just gain, but keep your customers is the catalyst of your success.

Can you imagine having to get completely new customers every month? You would be essentially starting over every single month with a sad empty street.

Plus, think about this. The probability of selling to an existing customer is 60% to 70%, while to sell to a new customer is only a 5% to 20% probability.

Additionally, according to a study conducted by Brain and Company, ” increasing customer retention rates by 5% increases profits by 25% to 95%“.

The point?

Improving customer retention is a key success point of your small business.

Continue reading “Risk Factors of Declining Customer Retention”