Making Appointments Online Versus Over the Phone

In the last few weeks, we’ve talked a lot about generational marketing. As a business owner, we want to pay attention to generational data to help complete our target customer’s identity. Knowing who your customer is should be the baseline of every business decision you make, including something as seemingly simple as whether or not your customers will be making appointments online or over the phone.

What Your Customer Wants
Making appointments online has many benefits

Did you know that online user’s expect your website to load within TWO SECONDS of landing on it and will often LEAVE once it hit’s three? Aside from those that shun the internet, what we expect from experience on line is highly reflective of what we expect from every process.

Your customers want easy, convenient, and hassle free. They want what works.

Now of course this blog is hosted by a business that creates online business tools for people like you, so yes, making appointments online makes sense to us. It’s the direction our society is going.

Actually, that’s not accurate. We’ve already arrived in a time where most people, young and old, expect to be able to access and do everything online.

I mean, we are a people that expect to have access to what we are interested in within two seconds and if we don’t we ditch it.

So, when looking at what your customer wants, the answer is very likely to be able to make appointments online.

HOWEVER.

And this however is in all caps and formatted as a header because it’s important. If your process or system for making appointments online isn’t intuitive and therefore doesn’t work, it’s no longer hassle free.

That’s not what your customer’s want and it ends up being bad for your brand and provides poor customer service.

So, if you’re unable to thoroughly research online appointment software and recognize what works for your specific business, then stick with the phone and physical appointment book.

Making appointments online has many benefits

Essentially if the process for making appointments online isn’t simple and fast, then it’s not going to really be better.

What Your Business Needs

Now, assuming you know how to set up and easy to use website and can recognize a good online appointment process for your customer when you see one, then you’ll likely be ditching the over the phone appointment process as your main gig.

This is GOOD for your business, not just your customer, so you should be excited.

Making appointments online has many benefits

Having your customers making appointments online lends a lot of perks for you. Especially if you’re using a software like Georgie Scheduler.

Benefits of using Georgie Scheduler’s online appointment software:
  • Seamless Google integration
  • Secure SOAP notes to keep client notes secure and easily accessed by you.
  • Convenient and controllable appointment times.
  • Excellent marketing capabilities
  • Great customer service tool
  • Links with Georgie Schedulers payment processor
  • …It’s free….

Think about the pain points you’re looking to address with an online appointment process. Are you trying to attract a new customer base? Keep up with your current one? Alleviate some spending of clerical and organizational processes?

Whatever it is, it’s worth looking at finding a way for your customers to start making appointments online instead of over the phone.

The Secret to Marketing to the Baby Boomer Generation Online

There’s this idea that floats around about who makes up the consumer. When it comes to age, the cut off is somewhere around 45. When targeting customers it makes sense to identify the average consumer in order to organize your marketing the efforts.

You don’t want to waste time marketing outside of your target customer. I get it.

But did you know that baby boomers make up 75 plus million people in the United States? And those 75 million people control 70% of the disposable income in the country.

It’s a pretty large group of people and a lot of money to be leaving out of your conversation.

Let’s debunk the baby boomer myth that might be holding you back from reaching a valuable consumer.

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How Online Scheduling Software effects CRM

Two Men Standing While Doing High Five

Last week we posted a blog, “What is Customer Relationship Management” to help our readers get a better understanding of what Customer Relationship Management (CRM) actually is and how it can really effect your success.

We broke down our definition of CRM as “your business’s strategy for controlling the interactions, perceptions, loyalty, and ROI of the people who are purchasing your product with the objective to keep these customers and increase or maintain revenue.”

Today, we want to really get into how an online scheduling software and other automation tools can and should be a part of your CRM system.

The Value Behind Online Scheduling Software

The value of online appointment systems like Georgie Scheduler go way beyond the ability to make an appointment from any device at any time.  The five listed below only scratch the surface of what you will see with an online appointment software.

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How to Identify your Target Customer

target customer
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Identifying your target customer in a productive way is very likely going to require some research. You can do your own trial and error, watching customer behaviors or read studies on consumer behavior. Chances are you are going to do a little bit of both.

Identifying your target customer is often a process. You will need to be open to your perception of your product or service changing!

You may end up surprised when you discover a whole niche of people interested in your product that you didn’t even think to consider targeting.

To get the process started, start with these five quick steps!

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How to Increase Bookings through Social Media

Before we get into how to increase bookings, let’s start out with a few facts:

social media share of online time

Then, according to Buffer’s State of Social 2018 Report:

  • 74% of marketers have found social media marketing effective.
  • 90% of marketers have social media marketing listed as a top priority.
  • 78% of marketers have found social media to be their most effective marketing channel, outranking both email and SEO.
So let me ask you something: Do you social media can be leveraged to increase bookings?

(Hint: The answer is HECK YES!)

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Grow Your Business with Online Payment Software

Grow Your Business with online payment
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If you are an entrepreneur, it really doesn’t matter what industry your in, you are going to constantly be looking for ways to grow your business and get an edge to set you apart. We suggest implementing online payment software as one solution for growth because you need to constantly be thinking about what your target customer wants, needs, and expects. Failing to deliver in any of these three categories will be problematic for your business growth.

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