Referrals and word of mouth is the strongest marketing you’ll ever get. People will trust their friends’ experiences and recommendations before they listen to anything they read online. Thus, one of the best ways to get more customers is to treat your current customers right. This happens with excellent customer service, a product worth having, and even customer loyalty programs!
Number Two: Connect to other businesses in your industry
Networking with other businesses in your vertical is another great way to build your clientele. For example, if you’re a hair stylist you’ll want to connect with nail salons, beauty shops, etc. and become the stylist that they refer their customer’s too. The same goes for wedding photographers. Think about other business that work in the same vein as you do and connect. So, in this case it would be florists, cake shops, wedding planners, etc.
When looking at your strategies for Generation Z marketing, there is one thing, above all, you need to understand.
Generation Z approaches everything from a social perspective.
This means that your business and your brand can’t just be a store or service they get stuff from. Essentially, you need to think of your brand as being a person with whom your customers will become friends with and look up to.
Your Generation Z customers will be loyal customers when they can trust you to be a trendsetter, can engage in a brand community that ‘get’s them’ and get the guidance and advice that won’t stir them wrong in life.
Basically, you’re Generation Z’s big brother. The brands that are successful at Generation Z marketing are the big brother that their younger siblings all aspire to be, versus the one they think is so totally lame.
3 Ways to Get Generation Z Marketing Right
Link Up with Influencers Connected to your Industry
Every member at every level of your business must have their hand in customer service. It doesn’t matter if they are the intern, the IT guy, or the CEO. This develops a customer-first mindset that leads to a true user culture. In other words, your more concerned about your customer’s experience with your company and your product or service than you are with just improving your product.
Is it important to be ensuring your product is always on it’s A-game? You bet!
But, if you want to increase customer retention along with customer acquisition, this customer service mindset is key. This is because as you focus on this user experience, your attention is on your customer for their entire customer life cycle and even beyond.
Last week we posted a blog, “What is Customer Relationship Management” to help our readers get a better understanding of what Customer Relationship Management (CRM) actually is and how it can really effect your success.
We broke down our definition of CRM as “your business’s strategy for controlling the interactions, perceptions, loyalty, and ROI of the people who are purchasing your product with the objective to keep these customers and increase or maintain revenue.”
Today, we want to really get into how an online scheduling software and other automation tools can and should be a part of your CRM system.
The value of online appointment systems like Georgie Scheduler go way beyond the ability to make an appointment from any device at any time. The five listed below only scratch the surface of what you will see with an online appointment software.
First, you’ll notice when you start diving into trying to understand what customer relationship management (CRM) is and how it can be used to grow your customer base or reduce churn, you’re going to come across a lot of flow charts, diagrams, and buzz word images like these on the left.
Is this a bad thing?
Not really, but it also doesn’t always equal helpful.
Unfortunately, these types of images serve more to get attention and mislead you into thinking that if you do everything listed in these charts that you understand CRM.
So before you start doing anything and calling it CRM, let’s get down to what it is and how it can actually be implemented.