Referrals and word of mouth is the strongest marketing you’ll ever get. People will trust their friends’ experiences and recommendations before they listen to anything they read online. Thus, one of the best ways to get more customers is to treat your current customers right. This happens with excellent customer service, a product worth having, and even customer loyalty programs!
Number Two: Connect to other businesses in your industry
Networking with other businesses in your vertical is another great way to build your clientele. For example, if you’re a hair stylist you’ll want to connect with nail salons, beauty shops, etc. and become the stylist that they refer their customer’s too. The same goes for wedding photographers. Think about other business that work in the same vein as you do and connect. So, in this case it would be florists, cake shops, wedding planners, etc.
Some say it’s not a question of if Social Media is disappearing, but more that it’s transforming. What ends up mattering most is if this transformation is good or bad.
Even just looking at the chart above from Global Web Index‘s social media and consumer study, high percentages of online users are still members, showing up, on social media. Social media is still being used across all generations. However, it seems that what it’s being used for, isn’t what we’re used to as business owners.
Time is Money
What’s the average age of your customer? Based on this chart, you can see that younger markets have their target customers on social media the most.
There’s this idea that floats around about who makes up the consumer. When it comes to age, the cut off is somewhere around 45. When targeting customers it makes sense to identify the average consumer in order to organize your marketing the efforts.
You don’t want to waste time marketing outside of your target customer. I get it.
But did you know that baby boomers make up 75 plus million people in the United States? And those 75 million people control 70% of the disposable income in the country.
It’s a pretty large group of people and a lot of money to be leaving out of your conversation.
Let’s debunk the baby boomer myth that might be holding you back from reaching a valuable consumer.
Scheduling at your massage therapy practice has a lot more to it than just having an old appointment book or the convenience of an online booking platform. Three major scheduling mistakes that are often made include:
A lack of communication with employees
An appointment schedule that’s kept behind closed doors
Under-staffing your business
These scheduling mistakes can be resolved easily with just a little bit of intention and effort on your part.
Determining What Customer Engagement Looks Like to You:
You may be aware of the greatest risks that lead to a decline in your customer retention. One of the risks that should be on your radar is a lack of customer engagement. We talked a little bit about what engagement is in our blog here and defined it as a customer realizing value from using your product or service.
In this article, we want to go into a little bit about what that customer engagement actually looks like in action.
Customer turnover isn’t a problem reserved to any one industry. Whether your a Saas like Georgie Scheduler or a B2C massage therapy business, knowing how to not just gain, but keep your customers is the catalyst of your success.
Can you imagine having to get completely new customers every month? You would be essentially starting over every single month with a sad empty street.
Every member at every level of your business must have their hand in customer service. It doesn’t matter if they are the intern, the IT guy, or the CEO. This develops a customer-first mindset that leads to a true user culture. In other words, your more concerned about your customer’s experience with your company and your product or service than you are with just improving your product.
Is it important to be ensuring your product is always on it’s A-game? You bet!
But, if you want to increase customer retention along with customer acquisition, this customer service mindset is key. This is because as you focus on this user experience, your attention is on your customer for their entire customer life cycle and even beyond.
Last week we posted a blog, “What is Customer Relationship Management” to help our readers get a better understanding of what Customer Relationship Management (CRM) actually is and how it can really effect your success.
We broke down our definition of CRM as “your business’s strategy for controlling the interactions, perceptions, loyalty, and ROI of the people who are purchasing your product with the objective to keep these customers and increase or maintain revenue.”
Today, we want to really get into how an online scheduling software and other automation tools can and should be a part of your CRM system.
The value of online appointment systems like Georgie Scheduler go way beyond the ability to make an appointment from any device at any time. The five listed below only scratch the surface of what you will see with an online appointment software.
Identifying your target customer in a productive way is very likely going to require some research. You can do your own trial and error, watching customer behaviors or read studies on consumer behavior. Chances are you are going to do a little bit of both.
Identifying your target customer is often a process. You will need to be open to your perception of your product or service changing!
You may end up surprised when you discover a whole niche of people interested in your product that you didn’t even think to consider targeting.
To get the process started, start with these five quick steps!
First, Set clear expectations and then deliver more: When you first start working with a client – or even are offering your services – make sure you set clear expectations of what you offer. You don’t want to offer them the moon, if you can only deliver the stars. So, evaluate your services and the quality of your services and what they can truly do for your customer.
For example, if your a massage therapist don’t tell your client that you can eliminate their back pain if you know you can elevate their pain. Eliminate says that after a few sessions with you, they won’t be experiencing any pain at all. Elevate acknowledges that while you know your services will help, you also recognize that the pain they experience could return do to the clients own lifestyle or possible medical conditions.
If you offer too much and can’t deliver, even if what you gave them was amazing, your client will walk away dissatisfied. However, if you are realistic about what your clients can expect they will trust you and keep coming back to you.
Along side this, it’s always a good idea to do a little bit more than what you promised. For example, you might add on a smaller service free of charge. You can offer it, suggesting that if they’d be interest, you’d like to add the service for them to try. This turns into a opportunity to demonstrate that you care about your clients experience, while also showing a service that they may not have realized they needed.
Both will lead to a loyal customer who is willing to spend more money on your services.