When looking at your strategies for Generation Z marketing, there is one thing, above all, you need to understand.
Generation Z approaches everything from a social perspective.
This means that your business and your brand can’t just be a store or service they get stuff from. Essentially, you need to think of your brand as being a person with whom your customers will become friends with and look up to.
Your Generation Z customers will be loyal customers when they can trust you to be a trendsetter, can engage in a brand community that ‘get’s them’ and get the guidance and advice that won’t stir them wrong in life.
Basically, you’re Generation Z’s big brother. The brands that are successful at Generation Z marketing are the big brother that their younger siblings all aspire to be, versus the one they think is so totally lame.
3 Ways to Get Generation Z Marketing Right
Link Up with Influencers Connected to your Industry
There’s this idea that floats around about who makes up the consumer. When it comes to age, the cut off is somewhere around 45. When targeting customers it makes sense to identify the average consumer in order to organize your marketing the efforts.
You don’t want to waste time marketing outside of your target customer. I get it.
But did you know that baby boomers make up 75 plus million people in the United States? And those 75 million people control 70% of the disposable income in the country.
It’s a pretty large group of people and a lot of money to be leaving out of your conversation.
Let’s debunk the baby boomer myth that might be holding you back from reaching a valuable consumer.