Is Social Media Marketing Leading Toward Self Destruction?

User Trends from 2018 to 2019

Some say it’s not a question of if Social Media is disappearing, but more that it’s transforming. What ends up mattering most is if this transformation is good or bad.

Even just looking at the chart above from Global Web Index‘s social media and consumer study, high percentages of online users are still members, showing up, on social media. Social media is still being used across all generations. However, it seems that what it’s being used for, isn’t what we’re used to as business owners.

Time is Money

What’s the average age of your customer? Based on this chart, you can see that younger markets have their target customers on social media the most.

Shocking right?

Continue reading “Is Social Media Marketing Leading Toward Self Destruction?”

Leveraging Engagement to Increase Customer Retention

Happy Customers means you Increase Customer Retention
Increase Customer Retention through Engagement Monitoring

Usually when you’re being advised on how to increase customer retention, you’re going to be told at least one of two things.

The first, is to have an amazing product that’s worth sticking around for. The second is to have great customer service, helping your customers when they run into problems.

Having a great product is important. It’s what’s going to interest clients in the first place. But, it’s not necessarily going to be the number one factor that keeps them there. Customer service that is actually helpful to your customer is important too. But using this as a tactic to stop a customer from leaving limits the action you take to only happen when customers come to you.

Now, of course, these are both areas you need to be investing in, however they’re simply not enough.

Continue reading “Leveraging Engagement to Increase Customer Retention”

What is Customer Engagement in Your Business?

customer engagement online booking

Determining What Customer Engagement Looks Like to You:

You may be aware of the greatest risks that lead to a decline in your customer retention. One of the risks that should be on your radar is a lack of customer engagement. We talked a little bit about what engagement is in our blog here and defined it as a customer realizing value from using your product or service.

In this article, we want to go into a little bit about what that customer engagement actually looks like in action.

Use of Service

If engagement is use of your service, then you need to determine what use looks like for your particular business. Continue reading “What is Customer Engagement in Your Business?”