Some say it’s not a question of if Social Media is disappearing, but more that it’s transforming. What ends up mattering most is if this transformation is good or bad.
Even just looking at the chart above from Global Web Index‘s social media and consumer study, high percentages of online users are still members, showing up, on social media. Social media is still being used across all generations. However, it seems that what it’s being used for, isn’t what we’re used to as business owners.
Time is Money
What’s the average age of your customer? Based on this chart, you can see that younger markets have their target customers on social media the most.
It’s not the end all of online marketing strategies. However, if you’re not investing in it, you’re going to be in trouble. And it’ll be the doomsday kind of trouble if you’re trying to target a millennial customer.
62 percent of Millennials are more likely to become a loyal customer if a brand engages with them on social networks. Loyal customers are gold in business. You need them to maintain and grow as a business. It really doesn’t matter what industry you’re in, retaining customers is necessary for a business to have success.
First, you’ll notice when you start diving into trying to understand what customer relationship management (CRM) is and how it can be used to grow your customer base or reduce churn, you’re going to come across a lot of flow charts, diagrams, and buzz word images like these on the left.
Is this a bad thing?
Not really, but it also doesn’t always equal helpful.
Unfortunately, these types of images serve more to get attention and mislead you into thinking that if you do everything listed in these charts that you understand CRM.
So before you start doing anything and calling it CRM, let’s get down to what it is and how it can actually be implemented.
First off, it’s important to realize that online appointment software isn’t just about your clients having the ability to easily book appointments online. That on it’s own is reason enough to invest in online scheduling software.