Making Appointments Online Versus Over the Phone

In the last few weeks, we’ve talked a lot about generational marketing. As a business owner, we want to pay attention to generational data to help complete our target customer’s identity. Knowing who your customer is should be the baseline of every business decision you make, including something as seemingly simple as whether or not your customers will be making appointments online or over the phone.

What Your Customer Wants
Making appointments online has many benefits

Did you know that online user’s expect your website to load within TWO SECONDS of landing on it and will often LEAVE once it hit’s three? Aside from those that shun the internet, what we expect from experience on line is highly reflective of what we expect from every process.

Your customers want easy, convenient, and hassle free. They want what works.

Now of course this blog is hosted by a business that creates online business tools for people like you, so yes, making appointments online makes sense to us. It’s the direction our society is going.

Actually, that’s not accurate. We’ve already arrived in a time where most people, young and old, expect to be able to access and do everything online.

I mean, we are a people that expect to have access to what we are interested in within two seconds and if we don’t we ditch it.

So, when looking at what your customer wants, the answer is very likely to be able to make appointments online.

HOWEVER.

And this however is in all caps and formatted as a header because it’s important. If your process or system for making appointments online isn’t intuitive and therefore doesn’t work, it’s no longer hassle free.

That’s not what your customer’s want and it ends up being bad for your brand and provides poor customer service.

So, if you’re unable to thoroughly research online appointment software and recognize what works for your specific business, then stick with the phone and physical appointment book.

Making appointments online has many benefits

Essentially if the process for making appointments online isn’t simple and fast, then it’s not going to really be better.

What Your Business Needs

Now, assuming you know how to set up and easy to use website and can recognize a good online appointment process for your customer when you see one, then you’ll likely be ditching the over the phone appointment process as your main gig.

This is GOOD for your business, not just your customer, so you should be excited.

Making appointments online has many benefits

Having your customers making appointments online lends a lot of perks for you. Especially if you’re using a software like Georgie Scheduler.

Benefits of using Georgie Scheduler’s online appointment software:
  • Seamless Google integration
  • Secure SOAP notes to keep client notes secure and easily accessed by you.
  • Convenient and controllable appointment times.
  • Excellent marketing capabilities
  • Great customer service tool
  • Links with Georgie Schedulers payment processor
  • …It’s free….

Think about the pain points you’re looking to address with an online appointment process. Are you trying to attract a new customer base? Keep up with your current one? Alleviate some spending of clerical and organizational processes?

Whatever it is, it’s worth looking at finding a way for your customers to start making appointments online instead of over the phone.

The Secret to Generation Z Marketing

When looking at your strategies for Generation Z marketing, there is one thing, above all, you need to understand.

Generation Z approaches everything from a social perspective.

This means that your business and your brand can’t just be a store or service they get stuff from. Essentially, you need to think of your brand as being a person with whom your customers will become friends with and look up to.

Your Generation Z customers will be loyal customers when they can trust you to be a trendsetter, can engage in a brand community that ‘get’s them’ and get the guidance and advice that won’t stir them wrong in life.

Basically, you’re Generation Z’s big brother. The brands that are successful at Generation Z marketing are the big brother that their younger siblings all aspire to be, versus the one they think is so totally lame.

3 Ways to Get Generation Z Marketing Right

Link Up with Influencers Connected to your Industry
Continue reading “The Secret to Generation Z Marketing”

The Secret to Marketing to the Baby Boomer Generation Online

There’s this idea that floats around about who makes up the consumer. When it comes to age, the cut off is somewhere around 45. When targeting customers it makes sense to identify the average consumer in order to organize your marketing the efforts.

You don’t want to waste time marketing outside of your target customer. I get it.

But did you know that baby boomers make up 75 plus million people in the United States? And those 75 million people control 70% of the disposable income in the country.

It’s a pretty large group of people and a lot of money to be leaving out of your conversation.

Let’s debunk the baby boomer myth that might be holding you back from reaching a valuable consumer.

Continue reading “The Secret to Marketing to the Baby Boomer Generation Online”

A Year in Review: Marketing and Consumer Trends of 2018

consumer trends in 2018 say price isn't so important

Every year we see marketing and consumer trends evolve. It makes sense seeing as each year we see technology adapt, needs shift, and new consumers entering the marketplace. As consumer needs, wants, and expectations change, our marketing should be responding.

Thus, as we enter 2019, we should have an eye on what shifted in 2018. Both so that we can adapt business and marketing strategies to those changes, and in order to look to the future that 2019 will bring.

Consumer Trends of 2018

One major shift that 2018 brought us is the priority of price in purchasing decision.

With Amazon and Walmart still taking the lead, consumers have come to expect discounts year round. However, price as a purchasing factor dropped 12.8% in 2018.

Why?

Consumers are caring more and more about a whole picture experience with brands than they are about the bottom dollar. This isn’t to say that you don’t need to worry about being competitive in your pricing. However, you can counter a deep discount with a holistic and personalized experience.

85% of consumers are still price checking against competitors, however this isn’t the end all to who they will purchase from.

Consumers care about:
  • Transparency. Including peer reviews that are easy to find can go a long way in converting a lead into sale. Also, being very clear about what customers can expect in terms of final costs, shipping times, return policies, and customer service access make a big difference.
  • Consumers don’t want to have to hunt for this information. Be an open book and you’re more likely to beat out a lower price.
  • Personalized shopping. Shopping histories, the ability to customize shopping preferences, and loyalty programs all make consumers feel more connected to your brand. They feel more like their needs and wants are cared about and less like they have to figure out how they fit into what you offer.
  • Convenience. This isn’t just about online shopping and shipping times. Stores that offer services like curbside pick up draw consumers in. Consumers are more likely to make a purchase if they feel like it’s easy.
  • Community. This one is especially important to Millennial and younger generations. Brands that are known for community outreach and service are able to beat out those that offer lower prices because consumers feel good about where their money will go.

Consumer trends toward community

For example, in 2018 we saw a rise in subscription boxes. With most of these being seen as a way to treat yourself more budget conscious consumers

are less likely to indulge. However, Causebox breaks through this barrier by providing products that support causes people care about.

This shift in 2018 allows brands to take less hits in terms of deep discounts and hopping to make up for it in the volume of sales. Instead, businesses can build a user experience around their customers values.

Marketing Trends of 2018

The above consumer trends shift alone accounts for the biggest shift in marketing in 2018. Said to be lead by Gen Z entering the workforce and marketing world, the marketing industry is redefining brand-consumer relationships by focusing on the user experience and entertainment.

As we go into 2019 we can expect to see brands digging deeper to provide the most value in not only their products, but also the experience of their customers.

Can Facebook Marketing Really Grow your Massage Therapy Business?

Image may contain: one or more people, meme and text

You’ve started your own massage therapy business and you are looking at marketing options to increase your client list. You’ve likely been told to hit social media marketing hard and to start with Facebook marketing.

I mean, we know that the average user spends roughly two hours and fifteen minutes on social media a day. And research shows that customers spend more with businesses that they’ve interacted with on social media.

Chances are pretty dang good that your customer is on social media often, making it a good place to try and get your name, your business, in front of their eyes.

Continue reading “Can Facebook Marketing Really Grow your Massage Therapy Business?”

4 Tips to Use Holiday Marketing

holiday marketing

Even if you don’t celebrate any holidays, you know that we’re walking into months of traveling to see family, buying gifts, and putting up hokey decorations. As a small business owner, this can either mean some slow months or an opportunity to boost sales with holiday marketing.

It’s all about taking advantage of the new marketing angles AND the buyer mindset. Because as many films there are about the true meaning of Christmas it’s still the biggest gift giving holiday there is and consumers are in buying mode.

Black Friday and Cyber Monday constitute two of the biggest shopping days of the year. There’s so much at play during the holiday shopping season. Consumers need gifts for their loved ones that will make their little hearts sing. There’s also marketing tactics going that say now is the only time to get deals this good. So consumers have the fear or missing out (FOMO) driving many purchasing decisions.

As a business owner, you get to take advantage of this perfect sales storm.

So how can you get in the game without getting lost in all the hullabaloo of holiday sales?

Continue reading “4 Tips to Use Holiday Marketing”

10 First Steps to Start a Massage Business

selective focus photography of store open sign hanging on door

Starting your own massage business can be overwhelming. There are a lot of moving parts to manage and chances are you’ve put a lot out on the line. So get started on the right foot with these 10 steps to start a massage business.

Continue reading “10 First Steps to Start a Massage Business”

What are the Product Life Cycle Stages?

product life cycle moon cycle

Everything in the world seems to have it’s cycle. It’s pattern. It’s beginning, middle, and end. This includes a product or service that business offers. We call it a product life cycle.

A product or service’s life cycle can typically be broken down into five stages.

  1. Development
  2. Introduction
  3. Growth
  4. Maturity
  5. Decline

These stages might vary in what they look like exactly depending on whether you are offering a product or a service. And then they will differ again based on what exactly that product or service is. For the purpose of our discussion today, though, we will refer to products and services both as the product.

Why the Product Life Cycle Matters to You

Understanding product life cycle stages is important to the growth of your business because it should be influencing your marketing strategy. It’s kind of the bread and butter of how to outline when and how you should be marketing your product.

Continue reading “What are the Product Life Cycle Stages?”

How to Optimize Your Contact Page

optimize your contact page

You’re using online appointment software because you want convenience for you and your clients.  You can see the marketing edge it gives you when paired with social media and know that no-show frequency will dwindle to none with the appointment reminders sent out by Georgie Scheduler.

But does your contact page simply have a book now button? Or maybe that and your address and email?

If that’s pretty much it for your contact and appointments web page then you’re seriously missing out on a prime opportunity to increase organic traffic to your business!

Don’t know how? Try these 5 simple ways to optimize your contact page for search and watch your organic traffic grow! Do it right and that traffic will turn to leads and then turn into customers!

Continue reading “How to Optimize Your Contact Page”

Online Marketing Terms for Small Businesses | Part Three | l-W

online marketing terms

Knowing general online marketing terms will make it exponentially easier for you to grow your business. Why?

Well. Let’s think about it.

If you don’t know what a product life cycle is or what SEO is, can you come up with a coherent strategy to utilize or maximize it? Not really. You don’t have to be an expert in all areas of marketing, you just need to be familiar with the basics.

That’s why we wanted to come up with an online marketing terms glossary for the small business owners who are utilizing Georgie Scheduler. Providing real resources are key to what Georgie Scheduler is all about.

Check out Part One and Part Two for the first set of online marketing terms!

Continue reading “Online Marketing Terms for Small Businesses | Part Three | l-W”