Making Appointments Online Versus Over the Phone

In the last few weeks, we’ve talked a lot about generational marketing. As a business owner, we want to pay attention to generational data to help complete our target customer’s identity. Knowing who your customer is should be the baseline of every business decision you make, including something as seemingly simple as whether or not your customers will be making appointments online or over the phone.

What Your Customer Wants
Making appointments online has many benefits

Did you know that online user’s expect your website to load within TWO SECONDS of landing on it and will often LEAVE once it hit’s three? Aside from those that shun the internet, what we expect from experience on line is highly reflective of what we expect from every process.

Your customers want easy, convenient, and hassle free. They want what works.

Now of course this blog is hosted by a business that creates online business tools for people like you, so yes, making appointments online makes sense to us. It’s the direction our society is going.

Actually, that’s not accurate. We’ve already arrived in a time where most people, young and old, expect to be able to access and do everything online.

I mean, we are a people that expect to have access to what we are interested in within two seconds and if we don’t we ditch it.

So, when looking at what your customer wants, the answer is very likely to be able to make appointments online.

HOWEVER.

And this however is in all caps and formatted as a header because it’s important. If your process or system for making appointments online isn’t intuitive and therefore doesn’t work, it’s no longer hassle free.

That’s not what your customer’s want and it ends up being bad for your brand and provides poor customer service.

So, if you’re unable to thoroughly research online appointment software and recognize what works for your specific business, then stick with the phone and physical appointment book.

Making appointments online has many benefits

Essentially if the process for making appointments online isn’t simple and fast, then it’s not going to really be better.

What Your Business Needs

Now, assuming you know how to set up and easy to use website and can recognize a good online appointment process for your customer when you see one, then you’ll likely be ditching the over the phone appointment process as your main gig.

This is GOOD for your business, not just your customer, so you should be excited.

Making appointments online has many benefits

Having your customers making appointments online lends a lot of perks for you. Especially if you’re using a software like Georgie Scheduler.

Benefits of using Georgie Scheduler’s online appointment software:
  • Seamless Google integration
  • Secure SOAP notes to keep client notes secure and easily accessed by you.
  • Convenient and controllable appointment times.
  • Excellent marketing capabilities
  • Great customer service tool
  • Links with Georgie Schedulers payment processor
  • …It’s free….

Think about the pain points you’re looking to address with an online appointment process. Are you trying to attract a new customer base? Keep up with your current one? Alleviate some spending of clerical and organizational processes?

Whatever it is, it’s worth looking at finding a way for your customers to start making appointments online instead of over the phone.

How Digital Payments Save You Time and Money

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Did you know that businesses spend three times as many hours processing non-digital payments as they do handling digital payments?

And the typical costs of processing digital payments – from direct expenses to labor costs -is a whole 57% less than non-digital payments.

Visa’s recent study Digital Transformations of SMBs: The future of Commerce, landed heavily on the side of accepting digital payments will save you TIME and MONEY.

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5 Mistakes You’re Making with an Online Scheduler

You may have an online scheduler, or you may have just started looking into why you need one for the success of your business. Either way, avoid these five mistakes you can make with online appointment software and make the most of the possibilities!

One: Assuming that the more expensive it is, the better it is:

Avoid the pain of mistakes with your online scheduler
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Consumers have a habit of doing this with a lot of brands and products. The more money you have to spend on it, the more money it must be worth right? While that may be true to a certain extent as quality often costs more to produce, it’s really not a hard and fast rule.

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Grow Your Business with Online Payment Software

Grow Your Business with online payment
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If you are an entrepreneur, it really doesn’t matter what industry your in, you are going to constantly be looking for ways to grow your business and get an edge to set you apart. We suggest implementing online payment software as one solution for growth because you need to constantly be thinking about what your target customer wants, needs, and expects. Failing to deliver in any of these three categories will be problematic for your business growth.

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