In the last few weeks, we’ve talked a lot about generational marketing. As a business owner, we want to pay attention to generational data to help complete our target customer’s identity. Knowing who your customer is should be the baseline of every business decision you make, including something as seemingly simple as whether or not your customers will be making appointments online or over the phone.
What Your Customer Wants
Did you know that online user’s expect your website to load within TWO SECONDS of landing on it and will often LEAVE once it hit’s three? Aside from those that shun the internet, what we expect from experience on line is highly reflective of what we expect from every process.
Your customers want easy, convenient, and hassle free. They want what works.
Now of course this blog is hosted by a business that creates online business tools for people like you, so yes, making appointments online makes sense to us. It’s the direction our society is going.
Actually, that’s not accurate. We’ve already arrived in a time where most people, young and old, expect to be able to access and do everything online.
I mean, we are a people that expect to have access to what we are interested in within two seconds and if we don’t we ditch it.
So, when looking at what your customer wants, the answer is very likely to be able to make appointments online.
And this however is in all caps and formatted as a header because it’s important. If your process or system for making appointments online isn’t intuitive and therefore doesn’t work, it’s no longer hassle free.
That’s not what your customer’s want and it ends up being bad for your brand and provides poor customer service.
So, if you’re unable to thoroughly research online appointment software and recognize what works for your specific business, then stick with the phone and physical appointment book.
Essentially if the process for making appointments online isn’t simple and fast, then it’s not going to really be better.
What Your Business Needs
Now, assuming you know how to set up and easy to use website and can recognize a good online appointment process for your customer when you see one, then you’ll likely be ditching the over the phone appointment process as your main gig.
This is GOOD for your business, not just your customer, so you should be excited.
Having your customers making appointments online lends a lot of perks for you. Especially if you’re using a software like Georgie Scheduler.
Benefits of using Georgie Scheduler’s online appointment software:
- Seamless Google integration
- Secure SOAP notes to keep client notes secure and easily accessed by you.
- Convenient and controllable appointment times.
- Excellent marketing capabilities
- Great customer service tool
- Links with Georgie Schedulers payment processor
- …It’s free….
Think about the pain points you’re looking to address with an online appointment process. Are you trying to attract a new customer base? Keep up with your current one? Alleviate some spending of clerical and organizational processes?
Whatever it is, it’s worth looking at finding a way for your customers to start making appointments online instead of over the phone.