Making Appointments Online Versus Over the Phone

In the last few weeks, we’ve talked a lot about generational marketing. As a business owner, we want to pay attention to generational data to help complete our target customer’s identity. Knowing who your customer is should be the baseline of every business decision you make, including something as seemingly simple as whether or not your customers will be making appointments online or over the phone.

What Your Customer Wants
Making appointments online has many benefits

Did you know that online user’s expect your website to load within TWO SECONDS of landing on it and will often LEAVE once it hit’s three? Aside from those that shun the internet, what we expect from experience on line is highly reflective of what we expect from every process.

Your customers want easy, convenient, and hassle free. They want what works.

Now of course this blog is hosted by a business that creates online business tools for people like you, so yes, making appointments online makes sense to us. It’s the direction our society is going.

Actually, that’s not accurate. We’ve already arrived in a time where most people, young and old, expect to be able to access and do everything online.

I mean, we are a people that expect to have access to what we are interested in within two seconds and if we don’t we ditch it.

So, when looking at what your customer wants, the answer is very likely to be able to make appointments online.

HOWEVER.

And this however is in all caps and formatted as a header because it’s important. If your process or system for making appointments online isn’t intuitive and therefore doesn’t work, it’s no longer hassle free.

That’s not what your customer’s want and it ends up being bad for your brand and provides poor customer service.

So, if you’re unable to thoroughly research online appointment software and recognize what works for your specific business, then stick with the phone and physical appointment book.

Making appointments online has many benefits

Essentially if the process for making appointments online isn’t simple and fast, then it’s not going to really be better.

What Your Business Needs

Now, assuming you know how to set up and easy to use website and can recognize a good online appointment process for your customer when you see one, then you’ll likely be ditching the over the phone appointment process as your main gig.

This is GOOD for your business, not just your customer, so you should be excited.

Making appointments online has many benefits

Having your customers making appointments online lends a lot of perks for you. Especially if you’re using a software like Georgie Scheduler.

Benefits of using Georgie Scheduler’s online appointment software:
  • Seamless Google integration
  • Secure SOAP notes to keep client notes secure and easily accessed by you.
  • Convenient and controllable appointment times.
  • Excellent marketing capabilities
  • Great customer service tool
  • Links with Georgie Schedulers payment processor
  • …It’s free….

Think about the pain points you’re looking to address with an online appointment process. Are you trying to attract a new customer base? Keep up with your current one? Alleviate some spending of clerical and organizational processes?

Whatever it is, it’s worth looking at finding a way for your customers to start making appointments online instead of over the phone.

The Secret to Marketing to the Baby Boomer Generation Online

There’s this idea that floats around about who makes up the consumer. When it comes to age, the cut off is somewhere around 45. When targeting customers it makes sense to identify the average consumer in order to organize your marketing the efforts.

You don’t want to waste time marketing outside of your target customer. I get it.

But did you know that baby boomers make up 75 plus million people in the United States? And those 75 million people control 70% of the disposable income in the country.

It’s a pretty large group of people and a lot of money to be leaving out of your conversation.

Let’s debunk the baby boomer myth that might be holding you back from reaching a valuable consumer.

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Who Uses Appointment Scheduling Software?

Real Estate Agents needs Appointment Scheduling Software

The answer to this question is somewhat simple. Appointment Scheduling Software is used by individuals or businesses that provide services on an appointment basis.

However, online scheduling software can better assist some industries over others, while also offering unique opportunities to industries that don’t always consider it an asset.

Some of the main industries and persons that use online appointment software include:

  • Massage Therapists
  • Medical Offices
  • Real Estate
  • Loan Officers
  • Hair Salons
  • Beauticians
  • Wedding Dress Boutiques
Massage Therapists

Our main market of users for Georgie Scheduler has been Massage Therapists. This isn’t because they are the only industry that can use Georgie Scheduler, but it does seem to be a perfect scheduling platform for their needs.

The two main uses of Georgie Scheduler for massage therapists is it’s simple to use appointment scheduling, including reminder texts and emails to clients, AND the secure SOAP notes that allows you to keep your client notes private and secure.

Medical Offices

Like massage therapists, other medical offices should be using online appointment scheduling software to handle their high volume of scheduled appointments.

Old systems of a paper calendar and only taking appointments in person and via phone just doesn’t work anymore. You’ll need a staff of five to simple manage the appointments! By using appointment booking software, you’re able to take those appointments without as many dedicated staff working the phones.

Real Estate

This is an industry that doesn’t always utilize online appointment software but should. It’s a great marketing tool that will allow them to give potential clients a direct action to make that is way more likely to turn into profit than a simple, “send me an email”.

Making an appointment to get started on the buying and selling property process is way more likely to get those clients in front of you and ready work with you over anyone else.

Loan Officers

Loan officers tend to go with old fashion tactics for making appointments with their clients.

However, using an online booking platform may be a good option to simplify the process. Whether it’s to meet to start the pre-approval process or submit applications, making it easier for your clients to meet with you is always a good idea.

Hair Salons and Beauticians

A simple way to book a hair appointment can easily become the difference between keeping a client or not. The key is to keep it simple and organized. If you make it too complicated, clients will move on. Then, while it might seem easiest to do it through a text or Facebook message, it’s also easy to lose information or have a miscommunication.

This is one industry, that it really just makes more sense to use an intuitive online scheduling platform.

Wedding Dress Boutiques

While not all consumer shops require appointments, specialty boutiques should make use of appointment software and open up to scheduled shopping appointments. This is a great marketing tool for shop owners and allows you to offer a higher level of customer service.

Do you use online appointment software? 

3 Scheduling Mistakes at Your Massage Therapy Practice

Scheduling Mistakes for Massage Therapy
Scheduling Mistakes that can be Avoided

Scheduling at your massage therapy practice has a lot more to it than just having an old appointment book or the convenience of an online booking platform. Three major scheduling mistakes that are often made include:

  1. A lack of communication with employees
  2. An appointment schedule that’s kept behind closed doors
  3. Under-staffing your business

These scheduling mistakes can be resolved easily with just a little bit of intention and effort on your part.

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How Online Scheduling Software effects CRM

Two Men Standing While Doing High Five

Last week we posted a blog, “What is Customer Relationship Management” to help our readers get a better understanding of what Customer Relationship Management (CRM) actually is and how it can really effect your success.

We broke down our definition of CRM as “your business’s strategy for controlling the interactions, perceptions, loyalty, and ROI of the people who are purchasing your product with the objective to keep these customers and increase or maintain revenue.”

Today, we want to really get into how an online scheduling software and other automation tools can and should be a part of your CRM system.

The Value Behind Online Scheduling Software

The value of online appointment systems like Georgie Scheduler go way beyond the ability to make an appointment from any device at any time.  The five listed below only scratch the surface of what you will see with an online appointment software.

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Online Marketing Strategies for a Millennial Customer

Social Media.

Social Media and Online Marketing
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It’s not the end all of online marketing strategies. However, if you’re not investing in it, you’re going to be in trouble. And it’ll be the doomsday kind of trouble if you’re trying to target a millennial customer.

Why?

62 percent of Millennials are more likely to become a loyal customer if a brand engages with them on social networks. Loyal customers are gold in business. You need them to maintain and grow as a business. It really doesn’t matter what industry you’re in, retaining customers is necessary for a business to have success.

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5 Automation Tools for Your Small Business

Online automation tools
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Business owners of all shapes and sizes know that time is money. As cliche as it sounds, it’s the simple truth. There are so many essential tasks in business that take up a lot of time, whether it be the process itself or the task of managing errors.

This is why automation tools that streamline business processes are a small business owners best friend. The good news is that there are tons of automation and online software programs available to you. The better news is that we’ve gathered a list of 5 business management tools known for their ease, increase in efficiency, and dependability.

Whatever your business, chances are you could really use one ore more of these online automation tools.

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How to Increase Bookings through Social Media

Before we get into how to increase bookings, let’s start out with a few facts:

social media share of online time

Then, according to Buffer’s State of Social 2018 Report:

  • 74% of marketers have found social media marketing effective.
  • 90% of marketers have social media marketing listed as a top priority.
  • 78% of marketers have found social media to be their most effective marketing channel, outranking both email and SEO.
So let me ask you something: Do you social media can be leveraged to increase bookings?

(Hint: The answer is HECK YES!)

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How to Improve Your Customer Retention in 3 Simple Steps

How to Improve Customer Retention
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No matter what kind of business you are – B2B, B2C, Saas, etc. – your success is going to rely pretty heavily on customer retention. Acquiring new customers is great, but maintaining those customers and creating customer loyalty is what’ll bring your business stability and success.  Really, “better customer retention means more revenue and a better brand reputation”.

3 Great Ways to Improve Customer Retention

First, Set clear expectations and then deliver more:  When you first start working with a client – or even are offering your services – make sure you set clear expectations of what you offer. You don’t want to offer them the moon, if you can only deliver the stars. So, evaluate your services and the quality of your services and what they can truly do for your customer.

For example, if your a massage therapist don’t tell your client that you can eliminate their back pain if you know you can elevate their pain. Eliminate says that after a few sessions with you, they won’t be experiencing any pain at all. Elevate acknowledges that while you know your services will help, you also recognize that the pain they experience could return do to the clients own lifestyle or possible medical conditions.

If you offer too much and can’t deliver, even if what you gave them was amazing, your client will walk away dissatisfied. However, if you are realistic about what your clients can expect they will trust you and keep coming back to you.

Along side this, it’s always a good idea to do a little bit more than what you promised. For example, you might add on a smaller service free of charge. You can offer it, suggesting that if they’d be interest, you’d like to add the service for them to try. This turns into a opportunity to demonstrate that you care about your clients experience, while also showing a service that they may not have realized they needed.

Both will lead to a loyal customer who is willing to spend more money on your services.

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4 Big Ways to Better Your Time management

Entrepreneurship is a wonderful and worthy life goal. However, as most business owners would agree, it can sometimes be difficult to balance your time between what can be dubbed busy work, truly moving your business forward, and having a life outside of your work.

Since we live in a digital age with communication and information literally at our fingertips at nearly every moment of the day, it’s no wonder you can feel like you’re being productive when your time is actually being eaten away by distractions and less than success building tasks.

Build a Better Business Through Effective Time Management

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