There’s this idea that floats around about who makes up the consumer. When it comes to age, the cut off is somewhere around 45. When targeting customers it makes sense to identify the average consumer in order to organize your marketing the efforts.
You don’t want to waste time marketing outside of your target customer. I get it.
But did you know that baby boomers make up 75 plus million people in the United States? And those 75 million people control 70% of the disposable income in the country.
It’s a pretty large group of people and a lot of money to be leaving out of your conversation.
Let’s debunk the baby boomer myth that might be holding you back from reaching a valuable consumer.
You’re using online appointment software because you want convenience for you and your clients. You can see the marketing edge it gives you when paired with social media and know that no-show frequency will dwindle to none with the appointment reminders sent out by Georgie Scheduler.
But does your contact page simply have a book now button? Or maybe that and your address and email?
If that’s pretty much it for your contact and appointments web page then you’re seriously missing out on a prime opportunity to increase organic traffic to your business!
Don’t know how? Try these 5 simple ways to optimize your contact page for search and watch your organic traffic grow! Do it right and that traffic will turn to leads and then turn into customers!