The Benefits of Online Booking for Photographers

Photographers typically book based entirely on their clients needs. Perhaps they have days and time frames that they suggest, but ultimately it’s up to the client. This isn’t a bad thing and it works for the industry.

However, this can leave some empty hours when you had planned on working or even create some frustration emailing back and forth with clients.

An online appointment software can alleviate some of this and giving you the tools needed to take your business to the next level.

Three Ways Online Appointment Software Help Photographers:

Fill your dead space

You can still work with your clients individually on when is best with them, but there’s nothing wrong in setting up specific time slots that you know have the best lighting and that you have available. Especially if your client load is pretty busy.

Also, you might consider setting up appointment slots for times and days that are constantly being left empty. For example, if you’re doing a family shoot in the morning at a great park for pictures and then don’t have anything else until that night at five, you might consider creating open appointments on your scheduler for an additional family shoot at the same location. By using online booking it’ll be easy to share what’s available and when, without lots of “is it still open?”.

Great for Mini Sessions

Most photographers are now offering mini sessions for holidays. This is a perfect example where an online appointment scheduler would help. You set up the place, the time slots, and open it up to your customers. Now with online booking, you don’t need to worry about back and forth on times or people asking over and over again for the same time that’s already booked. Honestly, this is probably the best area of your business to utilize an online booking platform.

Photographer Online Appointment System

A photographer in Maryland, Danie Photography, also does pop-up date night photo shoots. She set’s a location, opens up 5 or so slots, and takes couple photos. Using an online scheduling platform to make it easy for clients to see the opening and book immediately would be a great way to maximize this offering.

Marketing Tool

With each of these avenues, the number one thing that online booking can do for your business is establish some urgency. Your clients will be able to see your availability and be able to make the instant decision to book with you right then and there.

You’ll also be able to link your booking software to your social media platforms. This’ll make your “book now” more effective as they will actually be able to book…now.

How to Optimize Your Contact Page

optimize your contact page

You’re using online appointment software because you want convenience for you and your clients.  You can see the marketing edge it gives you when paired with social media and know that no-show frequency will dwindle to none with the appointment reminders sent out by Georgie Scheduler.

But does your contact page simply have a book now button? Or maybe that and your address and email?

If that’s pretty much it for your contact and appointments web page then you’re seriously missing out on a prime opportunity to increase organic traffic to your business!

Don’t know how? Try these 5 simple ways to optimize your contact page for search and watch your organic traffic grow! Do it right and that traffic will turn to leads and then turn into customers!

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Online Marketing Terms for Small Businesses | Part Three | l-W

online marketing terms

Knowing general online marketing terms will make it exponentially easier for you to grow your business. Why?

Well. Let’s think about it.

If you don’t know what a product life cycle is or what SEO is, can you come up with a coherent strategy to utilize or maximize it? Not really. You don’t have to be an expert in all areas of marketing, you just need to be familiar with the basics.

That’s why we wanted to come up with an online marketing terms glossary for the small business owners who are utilizing Georgie Scheduler. Providing real resources are key to what Georgie Scheduler is all about.

Check out Part One and Part Two for the first set of online marketing terms!

Continue reading “Online Marketing Terms for Small Businesses | Part Three | l-W”

How to Evaluate Online Appointment Software

Evaluate Online Appointment Software

You need online appointment software.

The good news is that you actually do have a lot of options.

The “bad” news is that you need to make sure that you are choosing an online appointment software that is the best fit for your small business.

I mean, that’s not necessarily a bad thing, it just means doing research and making a decision. Which, for some, is kind of a loathsome task.

So to make it a bit easier and quicker, we’ve come up with some tips on how to effectively evaluate online appointment software. You’ve still got to decide what online scheduling software is best for you (cough cough Georgie Scheduler), but these tips should help you know what’s really the most important parts to consider.

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