5 Ways to BUILD your clientele for your business

Number One: Focus on customer loyalty

Referrals and word of mouth is the strongest marketing you’ll ever get. People will trust their friends’ experiences and recommendations before they listen to anything they read online. Thus, one of the best ways to get more customers is to treat your current customers right. This happens with excellent customer service, a product worth having, and even customer loyalty programs!

Number Two: Connect to other businesses in your industry

build your clientele

Networking with other businesses in your vertical is another great way to build your clientele. For example, if you’re a hair stylist you’ll want to connect with nail salons, beauty shops, etc. and become the stylist that they refer their customer’s too. The same goes for wedding photographers. Think about other business that work in the same vein as you do and connect. So, in this case it would be florists, cake shops, wedding planners, etc.

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Online Business Tools for Massage Therapists

online business tools

When you’re staring your massage business, you probably have a lot of resources you’re looking to use to make your business run smoother. There are so many different online business tools available. Whether its for business management or marketing, you’ll have a lot of options.

But these five online business tools, are five essentials you won’t want to skip for your massage therapy practice.

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3 Scheduling Mistakes at Your Massage Therapy Practice

Scheduling Mistakes for Massage Therapy
Scheduling Mistakes that can be Avoided

Scheduling at your massage therapy practice has a lot more to it than just having an old appointment book or the convenience of an online booking platform. Three major scheduling mistakes that are often made include:

  1. A lack of communication with employees
  2. An appointment schedule that’s kept behind closed doors
  3. Under-staffing your business

These scheduling mistakes can be resolved easily with just a little bit of intention and effort on your part.

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What is Customer Engagement in Your Business?

customer engagement online booking

Determining What Customer Engagement Looks Like to You:

You may be aware of the greatest risks that lead to a decline in your customer retention. One of the risks that should be on your radar is a lack of customer engagement. We talked a little bit about what engagement is in our blog here and defined it as a customer realizing value from using your product or service.

In this article, we want to go into a little bit about what that customer engagement actually looks like in action.

Use of Service

If engagement is use of your service, then you need to determine what use looks like for your particular business. Continue reading “What is Customer Engagement in Your Business?”

How to Evaluate Online Appointment Software

Evaluate Online Appointment Software

You need online appointment software.

The good news is that you actually do have a lot of options.

The “bad” news is that you need to make sure that you are choosing an online appointment software that is the best fit for your small business.

I mean, that’s not necessarily a bad thing, it just means doing research and making a decision. Which, for some, is kind of a loathsome task.

So to make it a bit easier and quicker, we’ve come up with some tips on how to effectively evaluate online appointment software. You’ve still got to decide what online scheduling software is best for you (cough cough Georgie Scheduler), but these tips should help you know what’s really the most important parts to consider.

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Marketing Terms for Small Businesses | Part Two| C- I

Marketing Glossary

Our marketing glossary for small businesses continues! Understanding the concepts behind buzzwords like conversion rate and inbound marketing is your first step to online marketing your small business.

For A-B, check out our first addition to our marketing glossary here!

Marketing Glossary

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Marketing Terms for Small Businesses |Part One| A-B

Marketing Terms to make your life easier

Running and marketing your own business can be overwhelming. That’s why there are so many services out there like Georgie Scheduler that are meant to make your job easier.

Depending on whether your a massage therapist or your sell handmade dolls on Etsy, that terminology will differ slightly. However, there are some key marketing terms that every business owner should know.

Here are 8 Marketing Terms that You Should Know

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How to Delegate without Abdicating your Business

Delegate as a Small Business
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As a business owner you have probably read or been otherwise given a lot of advice on how to improve your time management, grow your business, and avoid burn out.

The number one tip seems to be that you need to delegate in order to find success. Be it delegating to the skilled employees that you’ve hired or automation services that you’ve purchased to be more efficient.

Jeffrey Pfeffer, the Thomas D. Dee II Professor of Organizational Behavior at Stanford University’s Graduate School of Business, says “Your most important task as a leader is to teach people how to think and ask the right questions so that the world doesn’t go to hell if you take a day off”.

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5 Automation Tools for Your Small Business

Online automation tools
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Business owners of all shapes and sizes know that time is money. As cliche as it sounds, it’s the simple truth. There are so many essential tasks in business that take up a lot of time, whether it be the process itself or the task of managing errors.

This is why automation tools that streamline business processes are a small business owners best friend. The good news is that there are tons of automation and online software programs available to you. The better news is that we’ve gathered a list of 5 business management tools known for their ease, increase in efficiency, and dependability.

Whatever your business, chances are you could really use one ore more of these online automation tools.

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