Is Social Media Marketing Leading Toward Self Destruction?

User Trends from 2018 to 2019

Some say it’s not a question of if Social Media is disappearing, but more that it’s transforming. What ends up mattering most is if this transformation is good or bad.

Even just looking at the chart above from Global Web Index‘s social media and consumer study, high percentages of online users are still members, showing up, on social media. Social media is still being used across all generations. However, it seems that what it’s being used for, isn’t what we’re used to as business owners.

Time is Money

What’s the average age of your customer? Based on this chart, you can see that younger markets have their target customers on social media the most.

Shocking right?

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Can Facebook Marketing Really Grow your Massage Therapy Business?

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You’ve started your own massage therapy business and you are looking at marketing options to increase your client list. You’ve likely been told to hit social media marketing hard and to start with Facebook marketing.

I mean, we know that the average user spends roughly two hours and fifteen minutes on social media a day. And research shows that customers spend more with businesses that they’ve interacted with on social media.

Chances are pretty dang good that your customer is on social media often, making it a good place to try and get your name, your business, in front of their eyes.

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4 Tips to Use Holiday Marketing

holiday marketing

Even if you don’t celebrate any holidays, you know that we’re walking into months of traveling to see family, buying gifts, and putting up hokey decorations. As a small business owner, this can either mean some slow months or an opportunity to boost sales with holiday marketing.

It’s all about taking advantage of the new marketing angles AND the buyer mindset. Because as many films there are about the true meaning of Christmas it’s still the biggest gift giving holiday there is and consumers are in buying mode.

Black Friday and Cyber Monday constitute two of the biggest shopping days of the year. There’s so much at play during the holiday shopping season. Consumers need gifts for their loved ones that will make their little hearts sing. There’s also marketing tactics going that say now is the only time to get deals this good. So consumers have the fear or missing out (FOMO) driving many purchasing decisions.

As a business owner, you get to take advantage of this perfect sales storm.

So how can you get in the game without getting lost in all the hullabaloo of holiday sales?

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What is Customer Engagement in Your Business?

customer engagement online booking

Determining What Customer Engagement Looks Like to You:

You may be aware of the greatest risks that lead to a decline in your customer retention. One of the risks that should be on your radar is a lack of customer engagement. We talked a little bit about what engagement is in our blog here and defined it as a customer realizing value from using your product or service.

In this article, we want to go into a little bit about what that customer engagement actually looks like in action.

Use of Service

If engagement is use of your service, then you need to determine what use looks like for your particular business. Continue reading “What is Customer Engagement in Your Business?”

Online Marketing Strategies for a Millennial Customer

Social Media.

Social Media and Online Marketing
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It’s not the end all of online marketing strategies. However, if you’re not investing in it, you’re going to be in trouble. And it’ll be the doomsday kind of trouble if you’re trying to target a millennial customer.

Why?

62 percent of Millennials are more likely to become a loyal customer if a brand engages with them on social networks. Loyal customers are gold in business. You need them to maintain and grow as a business. It really doesn’t matter what industry you’re in, retaining customers is necessary for a business to have success.

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How to Increase Bookings through Social Media

Before we get into how to increase bookings, let’s start out with a few facts:

social media share of online time

Then, according to Buffer’s State of Social 2018 Report:

  • 74% of marketers have found social media marketing effective.
  • 90% of marketers have social media marketing listed as a top priority.
  • 78% of marketers have found social media to be their most effective marketing channel, outranking both email and SEO.
So let me ask you something: Do you social media can be leveraged to increase bookings?

(Hint: The answer is HECK YES!)

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